Hampton Creek's Undercover Project to Buy Its Own Mayo

In late 2014, fledgling entrepreneur Josh Tetrick persuaded investors to plow $90 million into his vegan food startup Hampton Creek Inc. Tetrick had impressed leading Silicon Valley venture capital firms by getting his eggless Just Mayo product into Walmart, Kroger, Safeway, and other top U.S. supermarkets within about three years of starting his company. What Tetrick and his team neglected to mention is that the startup undertook a large-scale operation to buy back its own mayo, which made the product appear more popular than it really was. Bloomberg's Olivia Zaleski reports on "Bloomberg Markets." (Source: Bloomberg)

Preventing Food Contamination Using Genetic Sequencing
44:46 - Clear Labs uses genetic sequencing to spot problematic bacteria in food samples and predict contamination before it occurs, giving companies a way to stifle it in advance. Globalive Chairman Anthony Lacavera talks to the company’s co-founder and CEO Sasan Amini. (Source: Bloomberg)
  • Bloomberg Markets: Balance of Power 8/29/2017
  • Amazon Wastes No Time in Cutting Whole Food Prices
  • Full Show: Surveillance (08/25)