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00:00TO SEE. CHARLIE: STICKING -- EMILY: MAJOR LEAGUE SOCCER JUST HAD ITS FIRST LEAD WIDE TICKETING PARTNER BUCKING THE TREND IN THE SPORTS INDUSTRY. JOINING FROM NEW YORK, THANK YOU FOR JOINING US, WHAT MADE YOU THINK THIS IS THE BEST STRATEGY? >> WE ARE THRILLED TO BE PARTNERING WITH MAJOR LEAGUE SOCCER AT AN AMAZING TIME. MAJOR LEAGUE SOCCER IS BLOWING UP. THE FASTEST-GROWING SPORTS LEAGUE IN NORTH AMERICA. WE HAVE SEEN MOBILE AND OTHER TRENDS IN TECHNOLOGY DISRUPT MAJOR INDUSTRIES. THAT HASN'T HAPPENED YET IN TICKETING BECAUSE IT IS A SLOW MOVING INDUSTRY DOMINATED BY LEGACY MONOPOLISTS. WE SHARE A VISION ABOUT HOW THAT IS GOING TO HAPPEN. OPENING THE PLATFORM ALLOWING GREAT APPS BY ALLOWING FANS TO BUY -- BUY TICKETS WHEREVER THEY WANT, THEY WILL HAVE BROADER ACCESS TO THE TICKETS THEY WANT AND TEAMS TO SELL MORE TICKETS. EMILY: CAN THIS WORK FOR THE NFL? ARE YOU EXPANDING? >> THIS CAN WORK ANYWHERE. WE BELIEVE IT IS THE BEST OPTION ANYWHERE. WE ARE FOCUSED ON MAJOR LEAGUE SOCCER. GOING FORWARD, THINK ABOUT IT, OPENNESS IS THE FUTURE. I THINK YOU WILL SEE OPEN TICKETING FOR ALL SPORTS, MUSIC ACROSS THE BOARD. EMILY: THERE HAS BEEN TALK ABOUT HAMILTON WHERE SCALPERS HAVE MADE MILLIONS. YOU HAD THE MUSICAL COMPANIES THEMSELVES TRYING TO COUNTERACT THAT. IT IS INCREDIBLY DIFFICULT. >> HAMILTON HAS BEEN INTERESTING. BECAUSE THE EXISTING SYSTEMS ARE CLOSED, THERE IS NO GOOD WAY FOR THE SELLER TO KNOW WHO IS BUYING THE TICKETS. IF THE SELLER IS LOOK AT A SOCIAL MEDIA PROFILE, THEY CAN MAKE SURE TICKETS ARE GETTING INTO THE HANDS OF REAL FANS AND NOT BROKERS. EMILY: TELL ME ABOUT YOUR RELATIONSHIPS WITH UBER AND AIRBNB, AND THE PARTNERSHIP THAT ALLOWS CUSTOMERS TO BUY TICKETS. >> WE JUST LAUNCHED YESTERDAY. THE BEAUTY OF IT, ANY E-COMMERCE CHANNEL CAN INTEGRATE WITH THE PLATFORM AND WORK WITH TEAMS TO SELL MORE TICKETS. IF YOU ARE LOOKING AT SNAPCHAT AND SEE FANS SNAPPING ABOUT A GAME, IF YOU BOUGHT A HOTEL AND YOU WANT TO SEE A GAME NEARBY,

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SeatGeek Inks MLS Deal: Will They Expand Beyond Sports?

Jack Groetzinger, SeatGeek's co-founder and chief executive officer, discusses the company's deal with Major League Soccer (MLS) and its expansion strategy with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)

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