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00:00You have a subscription based model now. Are you weighing doing more with advertising finding other revenue sources. We think about it all the time. We get that question a lot. But no not right now is the answer. I think part of what's differentiated Vimeo for the 12 years or so we've been in business is the fact that we don't do interrupted by advertising and I think our users appreciate that both and the consumers watching video and the publishers publishing video. I think that's that's a meaningful differentiator in our platform. I think you know we think about everything and we'll continue to think about advertising as a model. But right now we're focused on the paid dealer was talking to us yesterday about consolidation in the media landscape how we might see fewer movie studios for instance and that could be a good thing for folks like you and for content creators as well how will you harness that. How will you make that something that Vimeo will be able to capture . Yeah I think it's there's there will be. There is already there will continue to be consolidation on there but there's also a huge community of video creators filmmakers that are on their own and that aren't represented in that community that aren't as consolidation happens it may be harder for them to get onto those platforms and so a platform like Vimeo. I think it's phenomenal for them to to basically bypass the existing infrastructure and go direct to their artists and their avatar directed artists directed their audience. That's we're trying to enable content do you see being created so you have people creating short videos now for instance. Do you see folks reading series doing more in the future what we do. Oh absolutely. Absolutely series I think we saw high maintenance is a great example that's it was started on Vimeo was a series they financed it themselves the second season we help them with the financing developed a great audience is now moved on from Vimeo HBO but we would love to see it stay on Vimeo but it's a great success story just in terms of people starting from scratch starting from nothing and creating a narrative series and having that go on to continued success. So I see a lot more of that happening and people utter the word saturation when they're talking about content the potential for it is it's something that worries you that if you have this sort of egalitarian structure where anybody can make content and put it up on Vimeo that there might be too much of it. Sure I think we think about that a lot but I think look there's still only 24 hours in a day and seven days in a week . And however many hours of that is going to be consumed by bi is going to be used for content consumption by the consumer that's a finite number may grow it has grown and it's certainly easier to consume content and consume video content in particular on your mobile device or in the subway where you used to not be able to do that. So there is more content consumption but that is ultimately finite so no matter how much content is out there you there's only so many hours and so many eyeballs to watch them and so you have to differentiate .

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IAC CEO Levin: Consolidation in Media Will Continue

Joey Levin, IAC/InterActiveCorp's chief executive officer, discusses the company's strategy for Vimeo and consolidation in the media industry with Bloomberg's David Gura at the Allen & Co. Sun Valley Conference in Sun Valley, Idaho on "Bloomberg Markets." (Source: Bloomberg)

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