How Should Ad Firms Resolve Client Complaints?
Publicis Groupe SA Chairman Maurice Levy said the advertising industry should sit down with its biggest clients to resolve a high-stakes dispute over billing practices that burst into the open in a report last week. The study, released June 7, was commissioned by the U.S. Association of National Advertisers, which represents retail and consumer-products giants like McDonald’s Corp., Wal-Mart Stores Inc. and Procter & Gamble Co. While it didn’t identify agencies or clients by name, it suggested that Madison Avenue has been padding its bills without providing enough disclosure to its biggest customers. Levy joined California State Teachers' Retirement System CIO Christopher Ailman on "The Pulse."
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