Who Is YP and Why Are They Bidding on Yahoo?
YP Holdings LLC, the digital advertising business of what was formerly called Yellowpages.com, plans to submit a first-round bid Monday to merge with Yahoo! Inc., people familiar with the matter said. Bloomberg's Alex Sherman reports on "Bloomberg Markets." (Source: Bloomberg)
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NCAA Finals Help CBS Buck Tough Advertising Climate
44:06 - CBS Corp. bucked the tough advertising climate that hit competitors, benefiting from its broadcast of college basketball’s national finals. Bloomberg Intelligence's Paul Sweeney takes a look at the numbers on "What'd You Miss?" (Source: Bloomberg)