How Serious Is Apple's Reported iPhone Output Cut?

Apple shares fell after it was reported that the company would extend an estimated 30 percent cut in iPhone production for another three months. Bloomberg's Alex Webb has more on "Bloomberg West." Shira Ovide, a Bloomberg Gadfly columnist, also comments. Her opinions are her own. (Source: Bloomberg)

Bloomberg Markets: Balance of Power 9/20/2017
56:03 - Guests include: Tim Cook, Apple CEO, and Michael Bloomberg, Bloomberg LP founder. (Source: Bloomberg)
  • Why Apple May Be Interested in Toshiba's Chip Unit
  • Gadgets With Gurman: iPhone X and Apple Event Q&A
  • Full Show: Bloomberg Daybreak: Americas (09/13)