Emotion Trumps Facts in U.S. Election: Kevin Roberts

Kevin Roberts, chairman at Saatchi & Saatchi, discusses the power of advertising and messaging in the U.S. presidential race and what he sees in advertising and media in the next five years. He speaks on "Bloomberg Surveillance." (Source: Bloomberg)

Full Show: What'd You Miss? (08/09)
33:59 - Guests include: Milken Institute's Bill Lee, Mediatech Capital Partners' Porter Bibb and St. Louis Fed President James Bullard. (Source: Bloomberg)
  • Full Show: Surveillance (08/09)
  • Full Show: Bloomberg Daybreak: Americas (08/08)
  • Full Show: What'd You Miss? (08/08)