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00:00Well tell us exactly what the proposition is here so bliss media is a data technology business that understand a deep insight into consumer location and that location behavior . We use that information and intelligence to empower the world's biggest brands and advertisers to target advertising messages . So what was is the problem essentially is the problem that people have this misguided advertising world just bombarding them and perhaps turning them off. And is that what you're trying to get rid of well we believe that where people go says a lot about who they are just as much if not more than what necessarily they're doing online and typically that's how advertising in the digital world has been been informed. It's been based on what websites you look at and what content you consume. Now we're adding a third dimension of intelligence which is around being able to use where people go in the real world to influence those those messages. And that's certainly believed to be a hugely powerful game changing element. Harry said give me some examples of how this is working so if for example I'm a American Express I'm looking to reach business travelers. Then of course typically in the past you'd gone target websites like Bloomberg and other news and business publications. Now through our technology you're able to target travelers that we know for current airports three or five times a month. And that's of course a lot more qualified a lot more granular in its targeting and of course than performance. And our ally for these advertisers is increased and enhanced what about people adopting this house has to take up in Asia right now so Asia and Asia Pacific has been a huge growth market for us just in the last two years is now contributing significantly to the group's business. And we've opened up five offices across across Asia Pacific of course here in Singapore in Hong Kong and across Australia and New Zealand and it's been really the backbone of a huge amount of our accelerated growth it should be huge in China. I suppose in time you're gonna be entering that yeah China of course is is a market that has an incredible appeal. It does require I think a very concerted effort. So you know our focus for now is going to be on continuing our geographic expansion across Southeast Asia and in India as well as across Europe. And we'll be launching in the United States very very shortly .

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Why Location Is a Game-Changer in Digital Advertising

Harry Dewhirst, president and chief commercial officer at Blismedia, discusses his data technology business, how they use location behavior to empower advertisers and where he sees growth. He speaks to Bloomberg's Rishaad Salamat on "Trending Business." (Source: Bloomberg)

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