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00:00Hot topic of course in this part of the world. Talk us through the contingency planning that you're doing at Ryanair around Brexit Well our view on Brexit is that we hope that the UK citizens decide to remain part of the EU. We think Europe is better with Britain as part of it. And we think Britain is better off staying with the EU. We absolutely do support the call for reform within Europe. I think a lot of countries would share the same concern. Many of the same concerns that the UK has so we think Britain should continue to call for reform. But once Europe has been reformed Britain should stay it's going to be better better for doing business in Britain and it's going to be better for Britain. British business is doing business across Europe. And what about the operations that Ryanair currently has in the U.K. really substantial operations. Would you move some of those. Would you reduce the amount of flights you do to the U.K. What kind of planning you doing around that. Well we don't think it would change. What we want to do in the U.K. market is it's our biggest market. It's Europe's biggest market for low cost airlines and it's a very important market. So we don't think it would have an immediate impact on our business over the medium and longer term. It would create some uncertainty if Britain was outside of Europe but in the immediate future you know Europe will continue to want to fly to Great Britain and people in Britain will continue to want to fly to Europe. And what's your working assumption. If we did see the UK vote to leave the EU. Kenny what would be a working assumption around trade relationships between EU countries and the UK on the day after. Would you just. Would businesses like yours just have to assume things carry on as they were before until you're told otherwise or do you rip up the script and start south again immediately. No. Our view is it would pretty much continue as we see it today and everyone would make the adjustments that would need to be made. What kind of turmoil and market I mean are you doing any contingency planning at Ryanair around this media are you protecting yourselves against turmoil in markets for example. What would you what kind of contingency plan will you look to do. We'll obviously do some element of contingency planning on the financial side but when it comes to the operation it will be pretty much business as usual. So I think the most important thing from your point of view is it's not going to be that much of an operational disruption or a disruption to the business. As I said the most important thing here is people will still want to travel be their business people or be their leisure travelers and the traffic that we see from Britain to Europe and from Europe to Britain we would would continue. Let's talk about something else then. Kenny I know that you've recently launched a corporate jet charter service. Give us the size and scope on that. Any Katie this is not cool. The core of Brian is business. So how how far down that road do you want to go . Well I think with Ryanair I think you've seen over the past number of years under are always getting better program that you can expect the unexpected from Ryanair. We've been inundated with requests from businesses from sporting groups to hire one of our jets on a regular basis. So we listen to that and we took the opportunity to get a 737. We've kitted it out with luxury seats. Customers will be able to rent this. We already have seen in a two day period over 40 requests to hire this new jet. It's quite novel and I think it absolutely plays the theme of businesses and large corporates wanting to do corporate travel but also want to do it for less. It will be much cheaper to hire the Ryanair corporate jet get find food get champagne get whatever you want in a typical corporate jets environment much cheaper than what you'd pay to the existing operators in this space. So corporate customers not stock days Kenny That's the target market here. It will be available for all groups I think of about half the requests that we've had so far from sports groups so there would be a lot of professional sports teams be there rugby teams be their football teams as well as businesses as well as a few wedding parties would be looking to hire the corporate jet. I'm sure they will be offering fine dining. That's not something Ron is used to offering is it . Well we're doing a lot of things now that we said and consumers thought we never would do. So we'll give customers a choice of whatever they're looking for onboard symbol one fine dining some will want straightforward aircraft food we'll have everything on offer and customers can decide themselves what they're looking for. And of course we know they always getting better campaign continues. You've got a new phase of that coming soon. What's going to be the difference between Phase 3 of this campaign and what's gone before this will be the third year of always getting better. I think three things that I would call out. The first thing will be choice. We've learned huge amount over the past few years by introducing new products to our customers and we've seen how they've responded. So you'll interesting you'll see us introduce some new exciting choices on both the flight products side but also on the non flight ancillary product side. We'll be introducing new things. Simplification is the second big theme I would call out when it comes to travel. Digital allows us to really simplify the travel process so you'll see us introduce a lot of change that will make travelling with Ryanair a lot more straightforward. And then the third theme I would call out is business travel. We've had a great success with the our business plus product we've added more primary airports. So you'll see us doing a few new and interesting things to really get a higher share of the very important business traveler segment across Europe .

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Ryanair’s Jacobs Calls for EU Reform Support

Ryanair Holdings Plc is doing some financial contingency planning for ‘Brexit’, Chief Marketing Officer Kenny Jacobs tells Bloomberg’s Anna Edwards on “Countdown.” Ryanair became one of the first companies to fund a campaign to keep the U.K. in the European Union on the grounds that a so-called ‘Brexit’ would threaten growth, while saying the pound’s tumble since a date for a vote was set won’t crimp travel habits for most Britons.

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