Live on Bloomberg TV

00:00THAT ATHLETES CAN SEE HOW THEY ARE PERFORMING. JOINING ME NOW IS THE CHIEF OPERATING OFFICER DON FAUL. A LOT OF ACTIVITY IN THIS SPACE, A LOT OF PEOPLE WEARING -- GETTING INTO THE WEARABLE SENSOR MARKET. WHAT DIFFERENTIAL PRODUCT? >> THINKS FOR HAVING ME, GREAT TO BE HERE. ATHOS IS FOCUSED ON ATHLETES REACH THEIR FITNESS GOALS BY HELPING THEM TRAIN MORE EFFECTIVELY. WE BUILD SMART APPAREL THAT HAS SMART CENTER THAT TRUCK MUSCLE ACTIVITY. FOR ANY WORKOUT YOU CAN SEE IN REAL TIME IF YOU ARE USING THE RIGHT MUSCLES WITH THE RIGHT OR AT THE RIGHT INTENSITY. WE ARE THE ONLY PRODUCT IN THE MARKETPLACE THAT CAN DO THAT. SCARLET: YOUR SHIRT OR SHORTS WILL COST $99 EACH, REQUIRES A SENSOR. THAT IS GREAT FOR PLAYERS, BUT WHAT ABOUT ASPIRING PLAYERS AND HIGH SCHOOLERS, IT IS NOT CHEAP. WHO ARE YOU TARGETING? >> ANY ATHLETE WHO CARES ABOUT THEIR FITNESS, WHETHER YOU ARE TRAINING FOR THE COMBINE, A HIGH SCHOOL PLAYER WHO WANTS TO MAKE THE TEAM, OR SOMEBODY LIKE ME WHO WANT TO BE ABLE TO CHASE HIS KIDS AROUND THE BACKYARD WITHOUT GETTING INJURED. OUR PRODUCTS ARE TRANSFORMATIVE. THEY'RE THE ONLY PRODUCTS THAT HELP YOU UNDERSTAND HOW TO TRAIN MORE EFFECTIVELY. WHEN WE THINK ABOUT THE OPPORTUNITY THAT WE PROVIDE, WE THINK, FOR $99 , THERE IS NOT ANOTHER PIECE OF APPAREL THAT GIVES YOU INSIGHT INTO HOW YOU TRAIN MORE INCORRECTLY -- IMPACT FULLY. ALIX: I WORK OUT FOUR TIMES A WEEK AND I DON'T KNOW IF I COULD'VE FOR $300 TO MONITOR MY TRAINING. WHAT CAN YOU DO TO BRING THOSE COSTS DOWN? >> RIGHT NOW WE ARE FOCUSED ON DELIVERING AN AMAZING EXPERIENCE, THAT WE CAN HELP TRANSFORM PEOPLE'S FITNESS AND THEIR HEALTH. WE THINK THAT IS DEEPLY MEANINGFUL FOR PEOPLE. IF YOU LOOK AT THE NUMBER OF FOLKS THAT SPEND MONEY ON PERSONAL TRAINERS, TRIP TO THE GYM, IT IS THE MEANINGFUL. WE YOU WILL BE SPENDING OUR TIME MAKING THE PRODUCT MORE ACCESSIBLE. A NUMBER OF THINGS THAT WE'RE DOING TO MAKE THE COST COME DOWN ON THE GARMENTS, SO YOU CAN BUY ANYTHING FROM ATHOS AT A COMPARABLE PRICE FROM ANOTHER FITNESS COMPANY. SCARLET: YOU WORKED AT FACEBOOK AND GOOGLE APPEARED ONE OF YOUR INVESTORS TALKED ABOUT HOW THEY WANT -- HOW YOU WANT YOUR COMPANY TO BE THE NEXT NIKE. WHAT ARE YOU BRINGING FROM YOUR PREVIOUS JOBS, WHAT ARE THE BEST PRACTICES YOU ARE BRINGING TO MONETIZE THIS PRODUCT WITHOUT COMPROMISING PRIVACY? >> ABSOLUTELY. WE ARE FOCUSED, IN MUCH THE SAME WAY WE WERE FOCUSED AT GOOGLE AND FACEBOOK, FOCUSED ON TRANSFORMING THE EXPERIENCE FOR USERS. IN MUCH THE SAME WAY THAT FACEBOOK TRANSFORM THE WAY PEOPLE CAN INDICATE, WE WANT TO CHANGE THE WAY THAT PEOPLE GET HEALTHY AND FIT. THE TECHNOLOGY WE ARE BUILDING, WE THINK, WILL FUNDAMENTALLY CHANGE THE WAY PEOPLE THINK ABOUT THEIR FITNESS AND HEALTH. THE FIRST THING WE ARE FOCUSED ON IS WE ARE ALL ABOUT DELIVERING AN ABSOLUTELY AMAZING EXPERIENCE TO THE USERS, SO WHEN THEY WORKOUT, THEY WOULD NOT THINK ABOUT WORKING OUT WITHOUT OUR PRODUCT. WE BELIEVE WE CAN DELIVER AN INCREDIBLE PRODUCT THAT TEACHES PEOPLE TO REACH THEIR GOALS. WE WILL HAVE A TON OF OPPORTUNITY. ALIX: THE COMPANY RAISED $51 MILLION TO DATE, JUST RAISED $38 MILLION IN SERIES C FUNDING. TALK ABOUT YOUR OUTLOOK FOR FUNDING PRIVATE VERSUS PUBLIC. >> WE ARE 100% FOCUSED ON DELIVERING AND MS. EXPERIENCE TO OUR CUSTOMERS. WE WERE FORTUNATE TO RAISE MONEY AND THAT GIVES US THE OPPORTUNITY TO TAKE THE AMAZING FEEDBACK WE ARE HEARING TODAY

No schedule data available.

BTV Channel FinderWatch BTV in your area

How Athos Apparel Helps Athletes Train More Effectively

Don Faul, Athos chief operating officer, discusses the company's smart fitness apparel containing sensors that track muscle activity. He speaks with Bloomberg's Alix Steel and Scarlet Fu on "Bloomberg Markets." (Source: Bloomberg)

More From Bloomberg Markets
All episodes and clips