Skip to content
Bloomberg the Company & Its ProductsThe Company & its ProductsBloomberg Terminal Demo RequestBloomberg Anywhere Remote LoginBloomberg Anywhere LoginBloomberg Customer SupportCustomer Support
  • Bloomberg

    Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world

    For Customers

    • Bloomberg Anywhere Remote Login
    • Software Updates
    • Manage Products and Account Information

    Support

    Americas+1 212 318 2000

    EMEA+44 20 7330 7500

    Asia Pacific+65 6212 1000

  • Company

    • About
    • Careers
    • Diversity and Inclusion
    • Tech At Bloomberg
    • Philanthropy
    • Sustainability
    • Bloomberg London
    • Bloomberg Beta
    • Gender-Equality Index

    Communications

    • Press Announcements
    • Press Contacts

    Follow

    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
    • YouTube
  • Products

    • Bloomberg Terminal
    • Data
    • Trading
    • Risk
    • Indices

    Industry Products

    • Bloomberg Law
    • Bloomberg Tax
    • Bloomberg Government
    • BloombergNEF
  • Media

    • Bloomberg Markets
    • Bloomberg Technology
    • Bloomberg Pursuits
    • Bloomberg Politics
    • Bloomberg Opinion
    • Bloomberg Businessweek
    • Bloomberg Live Conferences
    • Bloomberg Radio
    • Bloomberg Television
    • News Bureaus

    Media Services

    • Bloomberg Media Distribution
    • Advertising
  • Company

    • About
    • Careers
    • Diversity and Inclusion
    • Tech At Bloomberg
    • Philanthropy
    • Sustainability
    • Bloomberg London
    • Bloomberg Beta
    • Gender-Equality Index

    Communications

    • Press Announcements
    • Press Contacts

    Follow

    • Facebook
    • Instagram
    • LinkedIn
    • Twitter
    • YouTube
  • Products

    • Bloomberg Terminal
    • Data
    • Trading
    • Risk
    • Indices

    Industry Products

    • Bloomberg Law
    • Bloomberg Tax
    • Bloomberg Government
    • Bloomberg Environment
    • BloombergNEF
  • Media

    • Bloomberg Markets
    • Bloomberg
      Technology
    • Bloomberg Pursuits
    • Bloomberg Politics
    • Bloomberg Opinion
    • Bloomberg
      Businessweek
    • Bloomberg Live Conferences
    • Bloomberg Radio
    • Bloomberg Television
    • News Bureaus

    Media Services

    • Bloomberg Media Distribution
    • Advertising
  • Bloomberg

    Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world

    For Customers

    • Bloomberg Anywhere Remote Login
    • Software Updates
    • Manage Contracts and Orders

    Support

    Americas+1 212 318 2000

    EMEA+44 20 7330 7500

    Asia Pacific+65 6212 1000

Bloomberg Bloomberg UK
Switch Editions
  • UK
  • Europe
  • US
  • Asia
  • Middle East
  • Africa
  • 日本
Sign In Subscribe
  • Bloomberg TV+

    The Future with Hannah Fry

    The Future with Hannah Fry:The 150 Year Life

    Bloomberg Radio

    Bloomberg Law

    Bloomberg Law

    Bloomberg Law speaks with prominent attorneys and legal scholars, analyzing major legal issues and cases in the news. The show examines all aspects of the legal profession, from intellectual property to criminal law, from bankruptcy to securities law, drawing on the deep research tools of BloombergLaw.com and BloombergBNA.com. Reporters from Bloomberg's Washington, D.C. bureau are prominently featured as they offer analysis of policy and legal issues.

    Listen

    Bloomberg Originals

    Bloomberg Wealth with David Rubenstein

    Bloomberg Wealth with David Rubenstein

    Renowned financier, Co-Founder of The Carlyle Group, and philanthropist David Rubenstein provides unparalleled access to the world's most successful investors. In one-on-one interviews, Rubenstein will learn investing strategies and tactics from some of the world's top wealth creators.

    Also streaming on your TV:

    • Markets
      Markets
      • Deals
      • Odd Lots
      • The FIX | Fixed Income
      • ETFs
      • FX
      • Factor Investing
      • Alternative Investing
      • Economic Calendar
      • Markets Magazine
      General Views in Sydney as Australian Budget Near Surplus

      Markets

      Australia’s Recession Risk Spikes as RBA Peak Rate Seen at 4.35%

      General Economy in Lahore as Pakistan's Inflation Hits Fresh Record High Ahead of Budget

      Markets

      Pakistan to Push Growth to 3.5% Amid IMF Austerity Measures

      Market Data

      • Stocks
      • Commodities
      • Rates & Bonds
      • Currencies
      • Futures
      • Sectors
      View More Markets
    • Economics
      Economics
      • Indicators
      • Central Banks
      • Jobs
      • Trade
      • Tax & Spend
      • Inflation & Prices
      Deputy Governor Paul Beaudry Delivers Speech After Bank Of Canada Rate Hike

      Central Banks

      Bank of Canada Suggests Higher Rates May Not Have as Much Bite

      Bank Of Canada Governor Tiff Macklem Speaks At Toronto Region Board Of Trade

      Central Banks

      Manulife’s Donald Rues Bank of Canada Hike, Sees Recession Soon

      TOPSHOT-MEXICO-HEALTH-VIRUS-MARKET

      Economics

      Central Banks Across Latin America Get Welcome Inflation News

      View More Economics
    • Industries
      Industries
      • Consumer
      • Energy
      • Entertainment
      • Finance
      • Health
      • Legal
      • Real Estate
      • Telecom
      • Transportation
      Visa Stalls Plans to Raise Fees for Some In-Store Retailers

      Deals

      Visa Nearing Deal for Brazil Payments Provider Pismo, Sources Say

      China’s BYD Launches Fang Cheng Bao ‘Formula Leopard’ Range

      Hyperdrive

      China’s BYD Launches Fang Cheng Bao ‘Formula Leopard’ Range

      Featured

      • Business of Sports
      View More Industries
    • Technology
      Technology
      • AI
      • Big Tech
      • Cybersecurity
      • Startups
      Japan's Worst Roads Hobble TSMC Plant and Tokyo Chip Ambitions

      Technology

      Chip Titan TSMC's First Factory in Japan Has to Contend With Horrible Traffic

      China’s BYD Launches Fang Cheng Bao ‘Formula Leopard’ Range

      Hyperdrive

      China’s BYD Launches Fang Cheng Bao ‘Formula Leopard’ Range

      Visa Stalls Plans to Raise Fees for Some In-Store Retailers

      Deals

      Visa Nearing Deal for Brazil Payments Provider Pismo, Sources Say

      View More Technology
    • Politics
      Politics
      • US
      • UK
      • Americas
      • Europe
      • Asia
      • Middle East
      Former President Trump Attends Iowa Campaign Events

      QuickTake

      What Trump’s Indictment Means for His 2024 Presidential Run 

      Former President Donald Trump Holds New Hampshire Campaign Event

      Politics

      Donald Trump Charged in Florida Over Secret Documents Case

      Featured

      • Next China
      View More Politics
    • Wealth
      Wealth
      • Investing
      • Living
      • Opinion & Advice
      • Savings & Retirement
      • Taxes
      • Reinvention
      TECHNOLOGY IT ARTIFICIAL INTELLIGENCE CHATGPT

      Finance

      Tiger Global Among Hedge Funds Riding AI Mania to May Gains

      A Bank Of America Corp. Bank Branch Ahead Of Earnings Figures

      Investing

      Bank of America Reworks Leadership in Investment Bank Unit

      Featured

      • How to Invest
      View More Wealth
    • Pursuits
      Pursuits
      • Travel
      • Autos
      • Homes
      • Living
      • Culture
      • Style
      7th Annual We Can Survive, Presented By AT&T, A RADIO.COM Event

      Pursuits

      Taylor Swift, Drake May See Streaming Pay Rise Under New Plan

      RBC Canadian Open - Round One

      Pursuits

      At PGA Tournament, All Anyone Wants to Talk About Is LIV Golf

      Featured

      • Screentime
      • New York Property Prices
      • Where to Go in 2022
      View More Pursuits
    • Opinion
      Opinion
      • Business
      • Finance
      • Economics
      • Markets
      • Politics & Policy
      • Technology & Ideas
      • Editorials
      • Letters
      Shoppers in Colombo Ahead of Sri Lanka CPI Figures

      Andy Mukherjee

      How Do You End Sri Lanka’s Crisis? Ask the Bond Market

      Attendees View The America's Cup Race From Pier A Harbor House

      Jessica Karl

      Forget Bears and Bulls, We’re in a Shrimp Market

      New York Has World's Worst Air Pollution As Canada Wildfires Rage

      David Fickling

      What Australia’s Wildfires Can — and Can’t — Teach a Smoky US

      View More Opinion
    • Businessweek
      Businessweek
      • The Bloomberg 50
      • Best B-Schools
      • Small Business Survival Guide
      • 50 Companies to Watch
      • Good Business
      • Subscribe to the Magazine
      The Netflix Effect Chills Foreign Content Creators

      Technology

      The Netflix Effect Chills Foreign Content Creators

      Payrolls, Prices, Productivity and Profits Hold the Answer to the Puzzling US Economy

      Remarks

      Payrolls, Prices, Productivity and Profits Hold the Answer to the Puzzling US Economy

      Will Argentina Ditch the Peso for the Dollar?

      Economics

      Will Argentina Ditch the Peso for the Dollar?

      View More Businessweek
    • Equality
      Equality
      • Corporate Leadership
      • Capital
      • Society
      • Solutions
      Daily Life in Crisis Hit Lebanon Following World's Biggest Currency Crash

      QuickTake

      How Aid for Poor Nations With Big Debts Got Stuck

      Bali Tourism As Indonesia 2023 Tourist Arrivals Seen Rising

      Equality

      Bali Seeks a New Kind of Tourist After Kicking Out 136 Unruly Visitors This Year

      Featured

      • In Trust Podcast
      View More Equality
    • Green
      Green
      • New Energy
      • ESG Investing
      • Weather & Science
      • Climate Politics
      • Greener Living
      • Cleaner Tech
      India’s Workers Are Trapped In a Vicious Cycle Of Coal and Heat

      Green

      Plan for One of World’s Biggest Coal Mines Challenged in India

      Key Speakers At CERAWeek 2023

      Climate Politics

      Climate Talks Chief Al Jaber Says Fossil Fuel Decline Inevitable

      Featured

      • Data Dash
      • Hyperdrive
      View More Green
    • CityLab
      CityLab
      • Design
      • Culture
      • Transportation
      • Economy
      • Environment
      • Housing
      • Justice
      • Government
      • Technology
      US-NEWS-INFRASTRUCTURE-MONEY-FRAUD-HC

      CityLab

      Connecticut May Ban Collection Tactic Used in Cash-Advance Loans

      TOPSHOT-URUGUAY-DROUGHT-RESERVOIR-DAM

      Environment

      Deep Drought Punishes Latin American Clean Water Pioneer

      A Forgotten Monument to Times Square Flickers Back to Life

      Culture

      A Forgotten Monument to Times Square Flickers Back to Life

      View More CityLab
    • Crypto
      Crypto
      • Decentralized Finance
      • NFTs
      • Regulation
      • Technology
      FTX 'Horror Stories' Abound in Crypto Exchange's Bahamas Home

      Crypto

      FTX’s US Judge Vows to Keep Control of Crypto in Blow to Bahamas

      Tech Leaders at Lisbon Web Summit 2022

      Crypto

      SEC Seeks ‘Alternative Means’ to Serve Papers to Binance’s Zhao

      SEC Targets $120 Billion of Tokens With Coinbase And Binance Suits

      Crypto

      Bitcoin Liquidity Worsens on Crypto Exchange Binance.US After SEC Suit

      View More Crypto

Live on Bloomberg TV

CC-Transcript

  • 00:00THAT ATHLETES CAN SEE HOW THEY ARE PERFORMING. JOINING ME NOW IS THE CHIEF OPERATING OFFICER DON FAUL. A LOT OF ACTIVITY IN THIS SPACE, A LOT OF PEOPLE WEARING -- GETTING INTO THE WEARABLE SENSOR MARKET. WHAT DIFFERENTIAL PRODUCT? >> THINKS FOR HAVING ME, GREAT TO BE HERE. ATHOS IS FOCUSED ON ATHLETES REACH THEIR FITNESS GOALS BY HELPING THEM TRAIN MORE EFFECTIVELY. WE BUILD SMART APPAREL THAT HAS SMART CENTER THAT TRUCK MUSCLE ACTIVITY. FOR ANY WORKOUT YOU CAN SEE IN REAL TIME IF YOU ARE USING THE RIGHT MUSCLES WITH THE RIGHT OR AT THE RIGHT INTENSITY. WE ARE THE ONLY PRODUCT IN THE MARKETPLACE THAT CAN DO THAT. SCARLET: YOUR SHIRT OR SHORTS WILL COST $99 EACH, REQUIRES A SENSOR. THAT IS GREAT FOR PLAYERS, BUT WHAT ABOUT ASPIRING PLAYERS AND HIGH SCHOOLERS, IT IS NOT CHEAP. WHO ARE YOU TARGETING? >> ANY ATHLETE WHO CARES ABOUT THEIR FITNESS, WHETHER YOU ARE TRAINING FOR THE COMBINE, A HIGH SCHOOL PLAYER WHO WANTS TO MAKE THE TEAM, OR SOMEBODY LIKE ME WHO WANT TO BE ABLE TO CHASE HIS KIDS AROUND THE BACKYARD WITHOUT GETTING INJURED. OUR PRODUCTS ARE TRANSFORMATIVE. THEY'RE THE ONLY PRODUCTS THAT HELP YOU UNDERSTAND HOW TO TRAIN MORE EFFECTIVELY. WHEN WE THINK ABOUT THE OPPORTUNITY THAT WE PROVIDE, WE THINK, FOR $99 , THERE IS NOT ANOTHER PIECE OF APPAREL THAT GIVES YOU INSIGHT INTO HOW YOU TRAIN MORE INCORRECTLY -- IMPACT FULLY. ALIX: I WORK OUT FOUR TIMES A WEEK AND I DON'T KNOW IF I COULD'VE FOR $300 TO MONITOR MY TRAINING. WHAT CAN YOU DO TO BRING THOSE COSTS DOWN? >> RIGHT NOW WE ARE FOCUSED ON DELIVERING AN AMAZING EXPERIENCE, THAT WE CAN HELP TRANSFORM PEOPLE'S FITNESS AND THEIR HEALTH. WE THINK THAT IS DEEPLY MEANINGFUL FOR PEOPLE. IF YOU LOOK AT THE NUMBER OF FOLKS THAT SPEND MONEY ON PERSONAL TRAINERS, TRIP TO THE GYM, IT IS THE MEANINGFUL. WE YOU WILL BE SPENDING OUR TIME MAKING THE PRODUCT MORE ACCESSIBLE. A NUMBER OF THINGS THAT WE'RE DOING TO MAKE THE COST COME DOWN ON THE GARMENTS, SO YOU CAN BUY ANYTHING FROM ATHOS AT A COMPARABLE PRICE FROM ANOTHER FITNESS COMPANY. SCARLET: YOU WORKED AT FACEBOOK AND GOOGLE APPEARED ONE OF YOUR INVESTORS TALKED ABOUT HOW THEY WANT -- HOW YOU WANT YOUR COMPANY TO BE THE NEXT NIKE. WHAT ARE YOU BRINGING FROM YOUR PREVIOUS JOBS, WHAT ARE THE BEST PRACTICES YOU ARE BRINGING TO MONETIZE THIS PRODUCT WITHOUT COMPROMISING PRIVACY? >> ABSOLUTELY. WE ARE FOCUSED, IN MUCH THE SAME WAY WE WERE FOCUSED AT GOOGLE AND FACEBOOK, FOCUSED ON TRANSFORMING THE EXPERIENCE FOR USERS. IN MUCH THE SAME WAY THAT FACEBOOK TRANSFORM THE WAY PEOPLE CAN INDICATE, WE WANT TO CHANGE THE WAY THAT PEOPLE GET HEALTHY AND FIT. THE TECHNOLOGY WE ARE BUILDING, WE THINK, WILL FUNDAMENTALLY CHANGE THE WAY PEOPLE THINK ABOUT THEIR FITNESS AND HEALTH. THE FIRST THING WE ARE FOCUSED ON IS WE ARE ALL ABOUT DELIVERING AN ABSOLUTELY AMAZING EXPERIENCE TO THE USERS, SO WHEN THEY WORKOUT, THEY WOULD NOT THINK ABOUT WORKING OUT WITHOUT OUR PRODUCT. WE BELIEVE WE CAN DELIVER AN INCREDIBLE PRODUCT THAT TEACHES PEOPLE TO REACH THEIR GOALS. WE WILL HAVE A TON OF OPPORTUNITY. ALIX: THE COMPANY RAISED $51 MILLION TO DATE, JUST RAISED $38 MILLION IN SERIES C FUNDING. TALK ABOUT YOUR OUTLOOK FOR FUNDING PRIVATE VERSUS PUBLIC. >> WE ARE 100% FOCUSED ON DELIVERING AND MS. EXPERIENCE TO OUR CUSTOMERS. WE WERE FORTUNATE TO RAISE MONEY AND THAT GIVES US THE OPPORTUNITY TO TAKE THE AMAZING FEEDBACK WE ARE HEARING TODAY
  • NOW PLAYING

    How Athos Apparel Helps Athletes Train More Effectively

  • 47:08

    'Bloomberg Daybreak: Australia' Full Show (06/09/2023)

  • 06:04

    Standard Chartered's Ding on China CPI, PPI

  • 05:38

    Revelio Labs on AI-threatened Jobs

  • 48:00

    Crypto Skeptic Ben McKenzie on Latest Binance, Coinbase Regulatory Woes

  • 03:12

    Are Chinese Stocks Set for a Rebound?

  • 02:19:21

    "Bloomberg Markets: The Close" (06/08/2023)

  • 06:13

    Orient Capital MD on China Economy, Financial Sector

  • 07:23

    TECHnalysis Research President on EVs, Semiconductors

  • 06:40

    Insigneo CIO on the US Markets

  • 44:53

    Balance of Power Full Show (06/08/2023)

  • 03:33

    AllianceBernstein Favors Value Investing in China Stocks

  • 02:46

    Donald Trump Indicted Over Classified Documents Case

  • 05:28

    Lombard Street's Koning on Fed, RBA, Oil

  • 15:26

    SEC Started to Change ‘Tone’ Last Year: Coinbase CEO

  • 01:44

    Japan PM Kishida May Call for Early Vote Despite Coalition Cracks

Stream Schedule:

U.S. BTV+
  • U.S. BTV+
  • U.S. BTV
  • Europe BTV
  • Asia BTV
  • Australia BTV
  • U.S. Live Event
  • EMEA Live Event
  • Asia Live Event
  • Politics Live Event
No schedule data available.
BTV Channel FinderWatch BTV in your area

How Athos Apparel Helps Athletes Train More Effectively

  • Bloomberg Markets

  • TV Shows

February 24th, 2016, 7:34 PM GMT+0000

Don Faul, Athos chief operating officer, discusses the company's smart fitness apparel containing sensors that track muscle activity. He speaks with Bloomberg's Alix Steel and Scarlet Fu on "Bloomberg Markets." (Source: Bloomberg)


  • More From Bloomberg Markets

    • 03:12

      Are Chinese Stocks Set for a Rebound?

      58 minutes ago
    • 44:53

      Balance of Power Full Show (06/08/2023)

      2 hours ago
    • 04:53

      Admiral Mike Rogers on Geopolitics & Global Investing

      3 hours ago
    • 06:56

      Binance Responses Are Misleading: Sen. Chris Van Hollen

      3 hours ago
    All episodes and clips
    See all shows
    Terms of Service Trademarks Privacy Policy ©2023 Bloomberg L.P. All Rights Reserved
    Careers Made in NYC Advertise Ad Choices Help