How Nielsen Measures Social Media Buzz About TV

Nielsen Social President Sean Casey explains how Nielsen monitors social media buzz about TV. He speaks with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)

Full Show: Bloomberg Daybreak: Americas (08/15)
31:55 - Bloomberg Daybreak: Americas hosted by David Westin, Jonathan Ferro, and Alix Steel. Guests include Ed Morse, global head of commodities research at Citigroup, NYU Stern School of Business Professor Scott Galloway, and Markus Rodlauer, deputy director of the Asia-Pacific department at the IMF. (Source: Bloomberg)
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