Priceline Founder: Shatner Was Second Choice for Our Ads

Jay Walker, co-founder at Priceline, explains the history behind Priceline's advertising campaign with William Shatner and which celebrity turned them down as their first choice. He speaks on "Bloomberg ‹GO›." (Source: Bloomberg) (Corrects guests title in headline.)

Full Show: What'd You Miss? (08/09)
32:04 - Guests include: Milken Institute's Bill Lee, Mediatech Capital Partners' Porter Bibb and St. Louis Fed President James Bullard. (Source: Bloomberg)
  • Full Show: Surveillance (08/09)
  • Full Show: Bloomberg Daybreak: Americas (08/08)
  • Full Show: What'd You Miss? (08/08)