Skip to content
Bloomberg the Company & Its ProductsThe Company & its ProductsBloomberg Terminal Demo RequestBloomberg Anywhere Remote LoginBloomberg Anywhere LoginBloomberg Customer SupportCustomer Support
  • Bloomberg

    Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world

    For Customers

    • Bloomberg Anywhere Remote Login
    • Software Updates
    • Manage Products and Account Information

    Support

    Americas+1 212 318 2000

    EMEA+44 20 7330 7500

    Asia Pacific+65 6212 1000

  • Company

    • About
    • Careers
    • Diversity and Inclusion
    • Tech At Bloomberg
    • Philanthropy
    • Sustainability
    • Bloomberg London
    • Bloomberg Beta
    • Gender-Equality Index

    Communications

    • Press Announcements
    • Press Contacts

    Follow

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • Products

    • Bloomberg Terminal
    • Execution and Order Management
    • Content and Data
    • Financial Data Management
    • Integration and Distribution
    • Bloomberg Tradebook

    Industry Products

    • Bloomberg Law
    • Bloomberg Tax
    • Bloomberg Government
    • BloombergNEF
  • Media

    • Bloomberg Markets
    • Bloomberg Technology
    • Bloomberg Pursuits
    • Bloomberg Politics
    • Bloomberg Opinion
    • Bloomberg Businessweek
    • Bloomberg Live Conferences
    • Bloomberg Apps
    • Bloomberg Radio
    • Bloomberg Television
    • News Bureaus

    Media Services

    • Bloomberg Media Distribution
    • Advertising
  • Company

    • About
    • Careers
    • Diversity and Inclusion
    • Tech At Bloomberg
    • Philanthropy
    • Sustainability
    • Bloomberg London
    • Bloomberg Beta
    • Gender-Equality Index

    Communications

    • Press Announcements
    • Press Contacts

    Follow

    • Facebook
    • Twitter
    • LinkedIn
    • Instagram
  • Products

    • Bloomberg Terminal
    • Execution and
      Order Management
    • Content and Data
    • Financial Data
      Management
    • Integration and
      Distribution
    • Bloomberg
      Tradebook

    Industry Products

    • Bloomberg Law
    • Bloomberg Tax
    • Bloomberg Government
    • Bloomberg Environment
    • BloombergNEF
  • Media

    • Bloomberg Markets
    • Bloomberg
      Technology
    • Bloomberg Pursuits
    • Bloomberg Politics
    • Bloomberg Opinion
    • Bloomberg
      Businessweek
    • Bloomberg Live Conferences
    • Bloomberg Apps
    • Bloomberg Radio
    • Bloomberg Television
    • News Bureaus

    Media Services

    • Bloomberg Media Distribution
    • Advertising
  • Bloomberg

    Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world

    For Customers

    • Bloomberg Anywhere Remote Login
    • Software Updates
    • Manage Contracts and Orders

    Support

    Americas+1 212 318 2000

    EMEA+44 20 7330 7500

    Asia Pacific+65 6212 1000

Bloomberg UK

Switch Editions
  • UK
  • Europe
  • US
  • Asia
  • Middle East
  • Africa
  • 日本
Sign In Subscribe
  • Bloomberg TV+

    Bloomberg Markets China Open

    Bloomberg Markets China Open

    Bloomberg Markets: China Open is the definitive guide to the markets in Hong Kong and on the mainland. David Ingles and Yvonne Man bring you the latest news and analysis to get you ready for the trading day.

    Bloomberg Radio

    Bloomberg Daybreak Asia

    Bloomberg Daybreak Asia

    Live market coverage co-anchored from Hong Kong and New York. Overnight on Wall Street is daytime in Asia. Markets never sleep, and neither does Bloomberg. Track your investments 24 hours a day, around the clock from around the world.

    Listen

    Quicktake

    Quicktake Storylines-

    Quicktake Storylines

    Follow Bloomberg reporters as they uncover some of the biggest financial crimes of the modern era. This documentary-style series follows investigative journalists as they uncover the truth

    Also streaming on your TV:

    • Markets
      Markets
      • Economics
      • Deals
      • Odd Lots
      • The FIX | Fixed Income
      • ETFs
      • FX
      • Factor Investing
      • Alternative Investing
      • Economic Calendar
      • Markets Magazine
      Singapore Skylines Ahead of GDP figures

      Economics

      Singapore Says GDP Outlook Challenged by War, Covid Shocks

      Scottish Government Annouce Plans To Deal With The Time Bomb Of Obesity

      Prognosis

      Excess Weight in Early to Mid-Adulthood Linked to Poorer Cancer Survival

      Market Data

      • Stocks
      • Commodities
      • Rates & Bonds
      • Currencies
      • Futures
      • Sectors

      Follow Bloomberg Markets

      View More Markets
    • Technology
      Technology
      • Work Shifting
      • Code Wars
      • Checkout
      • Prognosis
      Aerojet Rocketdyne company logo seen displayed on a smart

      Deals

      Aerojet CEO Seeks $48 Million Deal to End Boardroom Fight With Chairman

      Snap Illustrations Ahead Of Earnings Figures

      Technology

      Social Media Stocks Sink to Erase $135 Billion on Snap Warning

      App-Based Drivers Protest For Higher Wages

      Hyperdrive

      Lyft to Slow Hiring and Cut Costs in Face of Market Volatility

      Follow Bloomberg Technology

      View More Technology
    • Politics
      Politics
      • US
      • UK
      • Americas
      • Europe
      • Asia
      • Middle East
      Former Vice President Pence Headlines Rally For Governor Kemp Ahead Of Primary

      Politics

      Kemp Wins Republican Nomination for Governor in Georgia Primary Election

      CHINA-HEALTH-VIRUS

      Prognosis

      Beijing Records More Covid Cases; Tianjin Locks Down City Center

      Featured

      • Next China

      Follow Bloomberg Politics

      View More Politics
    • Wealth
      Wealth
      • Investing
      • Living
      • Opinion & Advice
      • Savings & Retirement
      • Taxes
      • Reinvention
      Billionaire Elon Musk Receives Axel Springer Award

      Wealth

      Elon Musk Drops Out of $200 Billion Club Again as Tesla Tumbles

      "The Big Short" New York Premiere - amanda

      Wealth

      Michael Burry Posts Cryptic Tweet Raising Specter of 2008 Crash

      Featured

      • How to Invest

      Follow Bloomberg Wealth

      View More Wealth
    • Pursuits
      Pursuits
      • Travel
      • Autos
      • Homes
      • Living
      • Culture
      • Style
      Ricky Gervais' Netflix Special Blasted as 'Anti-trans Rants'

      Pursuits

      Ricky Gervais' Netflix Special Blasted as 'Anti-trans Rants'

      Cannes Film Festival, Born Out of War, Grapples With Ukraine

      Pursuits

      Cannes Film Festival, Born Out of War, Grapples With Ukraine

      Featured

      • Screentime
      • New York Property Prices
      • Where to Go in 2022

      Follow Bloomberg Pursuits

      View More Pursuits
    • Opinion
      Opinion
      • Business
      • Finance
      • Economics
      • Markets
      • Politics & Policy
      • Technology & Ideas
      • Editorials
      • Letters
      The US Can’t Beat China If It’s Scared of Trade

      Mihir Sharma

      The US Can’t Beat China If It’s Scared of Trade

      Chinese EV Maker Nio Launch ES8 SUV in Environmentally Conscious Norway

      Anjani Trivedi

      Is Anyone Actually Making Electric Vehicles?

      Super Size Me Oscar Party

      Daniel Moss

      China Will Soon Aspire to American-Style Growth

      Follow Bloomberg Opinion

      View More Opinion
    • Businessweek
      Businessweek
      • The Bloomberg 50
      • Best B-Schools
      • Small Business Survival Guide
      • 50 Companies to Watch
      • Good Business
      • Subscribe to the Magazine
      The Most Important Force in Food Has Nothing to Do With Fake Meat

      Remarks

      The Most Important Force in Food Has Nothing to Do With Fake Meat

      Open With Care: That Next Power Bill Could Shock You

      Economics

      Open With Care: That Next Power Bill Could Shock You

      A Better Way to Fund the Fight Against Superbugs

      Prognosis

      A Better Way to Fund the Fight Against Superbugs

      Follow Bloomberg Businessweek

      View More Businessweek
    • Equality
      Equality
      • Corporate Leadership
      • Capital
      • Society
      • Solutions
      A Home Depot Store Ahead Of Earnings Figures

      Equality

      Home Depot Investors Back Racial Audit, Deforestation Proposals

      NBC's "77th Annual Golden Globe Awards" - Show

      Screentime

      Netflix’s New Ricky Gervais Show Draws Rebukes From LGBTQ Groups

      Regional Britain as Bank of England Sees 600,000 U.K. Job Losses as Price for Taming Inflation

      Equality

      UK Railway Workers Vote Overwhelmingly to Strike

      Follow Bloomberg Equality

      View More Equality
    • Green
      Green
      • Science & Energy
      • Climate Adaptation
      • Finance
      • Politics
      • Culture & Design
      General Views Of The PG&E's Diablo Canyon Nuclear Plant

      Energy & Science

      California Says Federal Funds Key to Keeping Nuke Plant Open

      Cargill Inc. Chief Executive Officer David MacLennan Interview

      Climate Adaptation

      Climate Friendly Farming Is the Buzz of Davos, Cargill CEO Says

      Featured

      • Data Dash
      • Hyperdrive

      Follow Bloomberg Green

      View More Green
    • CityLab
      CityLab
      • Design
      • Culture
      • Transportation
      • Economy
      • Environment
      • Housing
      • Justice
      • Government
      • Technology
      Short Story Dispenser_04212021_MJA

      Culture

      San Francisco Public Transit Wants To Win Back Riders by Featuring Writers

      Inflation In Atlanta Tops Major U.S. Cities With 7.9% Price Hike

      Housing

      Effective Zoning Reform Isn’t as Simple as It Seems

      The Telephone Booth

      Culture

      NYC Says Its Final Goodbye to the Pay Phone

      Follow Bloomberg CityLab

      View More CityLab
    • Crypto
      Crypto
      • Decentralized Finance
      • NFTs
      • Regulation
      • Technology
      Stripe To Offer Citi, Goldman Accounts Through E-Commerce Giants

      Crypto

      Stripe to Resume Accepting Bitcoin Payments in Crypto Push

      WeWork Presents Second Annual Creator Global Finals At Microsoft Theater

      Cleaner Tech

      WeWork’s Adam Neumann Resurfaces in Crypto Carbon-Credit Startup

      Key Speakers At Bitcoin 2021 Event

      Crypto

      Miami Mayor Suarez Tells Davos He Still Takes Salary in Bitcoin

      Follow Bloomberg Crypto

      View More Crypto

Live on Bloomberg TV

CC-Transcript

  • 00:00MARKET WITH A LOT OF GREAT RANDS, MARKETERS AND SPACE. BUT WE HAVE A DIFFERENT PHILOSOPHY. WE BELIEVE IN A MORE NATURAL RUNNING EXPERIENCE AND THAT SETS US APART. SOME OF OUR FEATURES ALLOW YOUR BODY TO WORK AND MOVE IN A MORE NATURAL WAY, SO WE ARE NOT RELYING ON TECHNOLOGY OR CHEMISTRY. CORY: EXPLAIN A LITTLE MORE. WE ARE TALKING ABOUT THE MINIMALIST MOVEMENT? TONY: THE MINIMALIST MOVEMENT REALLY STARTED IT. IT GOT PEOPLE TO THINK ABOUT THEIR RUNNING SHOES DIFFERENTLY. WHAT WE TRIED TO DO IS CREATE A MORE NATURAL EXPERIENCE BY ALLOWING THE FIT OF OUR SHOES -- THEY ARE VERY ROOMY IN THE TOE BOX. CAROL: YOU ARE RIGHT. THEY ARE VERY DIFFERENT FROM WHAT YOU SEE AT NIKE OR OTHER PLAYERS. TONY: NOT ONLY IS IT IMPORTANT FOR COMFORT, BUT FOR BALANCE, AGILITY, AND CONTROL. OUR SHOES FIT VERY SNUG SO THE IDEA IS IT IS CONNECTED TO YOUR BODY. IN THE MINIMALIST MOVEMENT, -- CORY: AND THEY LOOK GREAT WITH A BLOOMBERG KEYBOARD. TONY: IN A MINIMALIST MOVEMENT, THERE WERE A LOT OF PEOPLE WHO MOVED QUICKLY INTO THIS TYPE OF FOOTWEAR AND SOME OF THE SHOES DID NOT HAVE ENOUGH CUSHIONING. WE KEPT SOME OF THE PRINCIPLES AROUND THE FIT AND FEEL OF THE SHOE BUT ADDED A LITTLE MORE CUSHIONING. CORY: ISN'T THAT PART OF THE POINT? THAT YOU SHOULD BE RUNNING ON YOUR FEET AND NOT A CUSHIONED SNEAKER? ONCE YOU ADD CUSHIONING, IS IT NO LONGER A MINIMALIST SHOE? TONY: THERE ARE A COUPLE OF DIFFERENT INGREDIENTS. THERE'S NOT A LOT OF HEEL TO TOE DROP OR OFFSET. OUR SHOES ARE ON A MORE LEVEL PLAYING WHICH ENCOURAGES YOU TO LAND ON THE FOUR FOOT OR BALL OF THE FOOT. PEOPLE TEND TO LAND ON THE OUTSIDE FOUR FOOT AND, WITH A LITTLE BIT OF CUSHIONING, IT'S A VERY NATURAL WAY TO ONE -- NATURAL WAY TO RUN. CAROL: I THINK OF PLAYERS LIKE NIKE AND A LOT OF COMPANIES IN THE SPORTSWEAR SPACE. DO YOU WANT TO BE A NICHE PLAYER ? YOU HAVE SOME VENTURE CAPITALISTS INVESTING. DO THEY WANT IT TO BE A BIG BRAND OR IS THIS ENOUGH TO BE A NICHE PLAYER? TONY: I'VE BEEN A RUNNER FOR 40 YEARS AND INVOLVED IN FOOTWEAR FOR 30 YEARS. IT'S ABOUT TRYING TO FILL A NEED I SEE IN THIS SPACE. I'M NOT SURE HOW BIG THAT OPPORTUNITY REALLY IS. IT'S A REALLY DYNAMIC MARKETPLACE. BUT IF YOU BELIEVE IN SOMETHING AND YOU ARE PASSIONATE ABOUT THIS -- I HAD KNEE SURGERY ABOUT 10 YEARS AGO AND WENT THROUGH AN EXPERIENCE THAT CHANGED MY LIFE. LIKE A LOT OF ENTREPRENEURS, IT STARTS FROM A PERSONAL EXPERIENCE AND THEN YOU DEVELOP A SOLUTION AND FIND THAT THIS WORKED FOR ME, THERE ARE OTHER PEOPLE WHO MIGHT BENEFIT AS WELL. CORY: WHAT'S THE BIGGEST DIFFERENCE BETWEEN THE BASKETBALL SHOE MARKET AND A RUNNING SHOE MARKET? TONY: RE: TALKING ABOUT THE PRODUCT? CORY: I'M TALKING ABOUT THE BUSINESS. I IMAGINE IT'S VERY DIFFERENT IN TERMS OF THE WAY CUSTOMERS REACT TO BRANDS. TONY: THE BASKETBALL CONSUMER BASE IS A YOUNGER CONSUMER BASE, PROBABLY A LITTLE MORE CONCERNED WITH THE PAID ENDORSEMENTS AND ATHLETES INVOLVED. WITH RUNNING, THAT'S LESS LIKE CASE. IT'S EASIER TO BREAK THROUGH IF YOU HAVE A SOLUTION OR IDEA THAT PEOPLE FIND TO BE MEANINGFUL. CAROL: ARE YOU THE FASTEST GROWING MARKET IN THE U.S. RIGHT NOW? TONY : WE HAVE EXPANDED INTO SEVEN INTERNATIONAL MARKETS, SO WE WILL START SELLING EUROPE, CHINA, THAILAND AND CANADA OF COURSE. CAROL: TONY POST IS THE FOUNDER AND CHIEF EXECUTIVE OFFICER OF TOPO FOOTWEAR. ALIX: STILL AHEAD, IT IS THE LAST GOP DEBATE OF THE YEAR AND
  • NOW PLAYING

    These Shoes Can Help Amplify Your Body's Abilities

  • 43:35

    Market Structure Conference 3.0 - Innovation in Finance: What’s Next in Trading?

  • 44:45

    'Bloomberg Technology' Full Show (05/24/2022)

  • 45:49

    Market Structure Conference 3.0 - The Buyside: How Can We Make Markets Better for Investors?

  • 41:39

    Market Structure Conference 3.0 - Exchanges: Improving Price Discovery.

  • 02:03

    China Turns Focus to Beijing as Covid Outbreak Lingers

  • 01:46:35

    Bloomberg Markets: The Close (5/24/2022)

  • 50:06

    Market Structure Conference 3.0 - Equity Market Structure: Centralization or Segmentation?

  • 05:20

    Asian, Emerging-Market Dollar Bonds Look Interesting: Standard Chartered

  • 43:25

    Market Structure Conference 3.0 - DeFi/Crypto: Hype, Reality, or the Future of Finance?

  • 01:59

    China’s Central Bank, Regulator Urge Banks to Boost Lending

  • 40:40

    Market Structure Conference 3.0 - Options Markets: Efficient Markets or Product Insanity?

  • 40:32

    Market Structure Conference 3.0 - The Rates Market: Inflation, QE, and Repo Facilities

  • 43:58

    Market Structure Conference 3.0 - Democratizing Finance: What’s Next for Retail Investing?

  • 52:15

    Market Structure Conference 3.0 - Electronic Credit Trading: Revolution or Efficiency?

Stream Schedule:

U.S. BTV+
  • U.S. BTV+
  • U.S. BTV
  • Europe BTV
  • Asia BTV
  • Australia BTV
  • U.S. Live Event
  • EMEA Live Event
  • Asia Live Event
  • Politics Live Event
No schedule data available.

These Shoes Can Help Amplify Your Body's Abilities

  • Bloomberg Markets

  • Market Makers

  • TV Shows

December 15th, 2015, 7:25 PM GMT+0000


  • QuickTake

    Explaining the world with Bloomberg News
    More episodes and clips
    • 01:42

      Ikea to Start Selling Renewable Energy to Homes in Sweden

    • 02:17

      Power of TikTok Shown to Boost Sales

    • 03:03

      Grocery-Store Boom to Outlive Pandemic?

    • 02:45

      Inside the History of Montreal’s Plex Homes

See all shows
Terms of Service Trademarks Privacy Policy ©2022 Bloomberg L.P. All Rights Reserved
Careers Made in NYC Advertise Ad Choices Help