What Happens When a Little Toy Company Meets 'Star Wars'
Until this year, Sphero had been a small tech startup making a very niche product: remote controlled, plastic, robot balls. When Disney announced that one of the most recognizable characters in the new "Star Wars" movie would be a cute little robot ball, Sphero suddenly became the center of the toy world. Bloomberg spoke to Sphero co-founder Adam Wilson about how the introduction of BB-8 dramatically changed his company. (video by Drew Beebe, Amy Marino)
Most Recent Videos
Bloomberg Markets: Balance of Power 9/21/2017
26:32 - Guests include: Rep. Dana Rohrabacher, a California Republican, Rep. Eric Swalwell, a California Democrat, and John Micklethwait, Bloomberg Editor-in-Chief. (Source: Bloomberg)