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00:00So we have an unusual issue this week with that sort of unusual cover. Why don't you take us through it. Well the issue is that the year ahead issue is always we take over the whole magazine all these reports on these various industries. There's a big data. Well the basic idea is that you know the magazine is coming from the future to save you know present day man. And so it's kind of glowing in this dark background and there his hands you know sort of about to receive it and cover type itself is fairly simple just as your head 2016 plus 50 companies to watch. And we had a little fun with the spine where the ideas that we wrote a message for the future that says the world is doomed. This will save that Business Week year 21 16. So this is our third annual Year Ahead issue and it's a very serious issue it's really trying to tell readers what's going on in various industries over the course of the next year and then we have this sort of data well with lots of graphs etc. Only it's our present from the future to our current readers and the design is very unusual and it's all in black and white except for the last page except for the last page which is a real departure for us. And the lead in to every section is part of the novella which goes through the entire magazine and the way we put it together was also very unusual. Do you want to talk a little bit about the photographs we took and how that worked . We came up with the idea of narrative fairly early on. So we had you know sketched out. We thought you know as we usually do we kind of use our local resources. And so all the editors were sort of the protagonists of a storyline. And so for each section the editor of that section and something sort of happens what you discover when you open the magazine one of the things I really enjoyed was that they had everybody posing for various in various positions and I had no idea how it was going to turn out . And it all in the end kind of all came together through the miracle of what you do. We had the miracle Photoshop mostly . Yeah but basically you probably know Jack and Chris were you know designers all kind of collaborate on putting this sort of comic strip together and it looks looks very unique .

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Special Issue: The Year Ahead 2016

Editor-In-Chief Ellen Pollock and Creative Director Robert Vargas go behind the scenes of the making of this week's special issue magazine cover: The Year Ahead 2016.

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