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00:00YOU ARE A DESIGN GUY. LET'S TALK ABOUT SELLING SNEAKERS AND ATHLETIC APPAREL. YOU NEED TO MAKE A VERY EXPENSIVE INVESTMENT AND GET IN 3-D PRINTING TO HELP YOUR BUSINESS MOVE THE NEEDLE WHEN YOU NEED TO? >> IT IS SUPER COOL AND IT IS BIG. ANOTHER PILLAR OF INNOVATION FOR NIKE. THE FACT THAT WE WERE ACTUALLY HAVE PRODUCT CREATION AND MANUFACTURING REVOLUTIONS TAKING PLACE UNDER ONE ROOF, EXPLORING AND EXPANDING THE WORK WE HAVE ALREADY DONE IN 3-D PRINTING FOR EXAMPLE, CUSTOMIZATION AND MOVING TO THE MARKET QUICKER AND PRINTING APPLICATIONS, KNITTING MACHINES TO REALLY CREATE THE FUTURE OF CLIMATE FOR ME, YOU'RE RIGHT. WE ARE INNOVATION AND ALL ABOUT PRODUCT. THIS WILL TURBOCHARGE OUR ALREADY INCREDIBLE INNOVATION EFFORTS. I AM VERY EXCITED ABOUT IT. STEPHANIE: ARE YOU GOING TO MOVE YOUR OFFICE INTO THE MIDDLE OF INNOVATION LAB AND WILL I BE ABLE TO COME VISIT? >> YOU WILL BE ABLE TO COME VISIT AND I'M HAPPY TO SHOW YOU AROUND. I WILL BE IN THAT SPACE PROBABLY QUITE A BIT, AS I AM TODAY WITH ADVANCED R & D AND THE KITCHEN. I LOVE SPENDING TIME. STEPHANIE: HOW ABOUT MANUFACTURING? WE HAVE TALKED ABOUT BRINGING IT BACK INTO THE NIGHT STATES. SOME OF YOUR COMPETITORS ARE VERY FOCUSED ON IT. THE LAST TIME WE SAT DOWN, PRESIDENT OBAMA WAS THERE. HOW ABOUT TRULY BUILDING AND MAKING YOUR PRODUCT HERE IN A MORE SIGNIFICANT WAY? >> WE ARE COMMITTED TO BRINGING U.S. MANUFACTURING INTO THE FOREFRONT. WE THINK IF TTP CAN PASS, THEN WE ARE HOPEFUL IT WILL, THEN WE WILL ACCELERATE OUR EFFORTS AROUND ADVANCED MANUFACTURING. IT IS IN SERVICE OF THE CONSUMER, GIVING THEM A BETTER PRODUCT FASTER WITH A MORE PERSONALIZED PRODUCT. THIS WILL HELP US ACCELERATE THOSE QUITE A BIT AND WE ARE HOPEFUL. STEPHANIE: I WANT TO TALK ABOUT DIGITAL. YOU MENTIONED IT. YOU GOT OUT A YEAR AGO AND WE HAVE SEEN FITBIT GO PUBLIC AND CRUSH IT. WILL YOU CHANGE YOUR ATTITUDE? OR STRATEGY? >> NO, IT IS ONE OF THE MOST IMPORTANT INITIATIVES IN NIKE. WE ARE INVESTING HEAVILY AND WE SEE THIS AS AN ACCELERATOR AND ENABLER. REALLY FROM PRODUCT RELATION TO HOW CONSUMERS CONNECT WITH THE BRAND TO HOW WE SERVICE CONSUMERS AROUND THE WORLD. EVERY DAY, EVERY MINUTE OF EVERY DAY, EVERYWHERE AROUND THE WORLD. WE ARE BIG AND WE HAVE SCALE THAT WE WANT TO BE PERSONAL AND NIMBLE AND DIGITAL IS AN ENABLER FOR THAT PURITY WILL SEE IT IN THE PRODUCT AND NEW RELATIONSHIPS THAT ENABLE US TO CREATE A BROADER ECOSYSTEM OF SERVICES, PERSONAL SERVICES AND PRODUCTS THAT WILL BE ACCESSED FROM ONE MOBILE POINT. STEPHANIE: THE MEAN YOUR RELATIONSHIP WITH APPLE? >> WITH APPLE, YES. I'M EXCITED BY WHAT WE HAVE DONE AND WHAT WE'RE DOING AND WHAT IS IN THE WORKS. WE DO NOT HAVE ANYTHING TO ANNOUNCE TODAY. BUT PARTNERSHIPS IN GENERAL. IF YOU LOOK AT FUTURE POTENTIAL TO INNOVATE, IT WILL BE LARGELY BASED ON THE ABILITY TO MAKE THE RIGHT PARTNERSHIPS, TO WORK WITH TEAMS THAT ARE REALLY GOOD THEY ARE DOING AND ADD THEM TO THE TEAMS WE HAVE TWO GREAT THINGS PEOPLE CANNOT IMAGINE. THAT IS WHAT EXCITES ME. STEPHANIE: GIVEN YOUR RELATIONSHIP TO APPLE, ARE YOU WEARING AN APPLE WATCH AND DO YOU CONSIDER THAT YOUR WEARABLE? >> I DO. I WEAR AN APPLE WATCH AND A BAND AND I WILL CONTINUE TO DO THAT. I'M EXCITED ABOUT WHERE THE AVALON JUST GOING TO USE PRIORITY FOR THE COMPANY. WE WILL SEE THAT GROW AND DEVELOP MORE AND MORE AND NIKE WANTS TO BE A PART OF IT. STEPHANIE: BEFORE WE GO, WE HAVE GOT TO TALK WOMEN. I AM IN MY LEISURE GEAR ALL THE TIME. BUT IT IS A COMPETITIVE MARKET. MANY START OF RANTS ARE SOLD EXCLUSIVELY TO WOMEN. WHERE ARE YOU IN THAT RIGHT NOW? WHAT IS YOUR GAME PLAN? >> JUST TO TAKE A MORE MACRO VIEW OF THAT FOR A SECOND, WE SEE THIS AS NOT A FITNESS TREND FOR WOMEN THAT IT SHORT TERM LIKE A FASHION TREND, BUT WE SEE THIS AS A LIFESTYLE SHIFT. FOR WOMEN AROUND THE WORLD. WE THINK ACTIVE APPAREL AND SPORT AND PERFORMANCE-BASED ACTIVE APPAREL WILL BE HERE TO STAY FOR YEARS TO COME. WE ARE PART OF NOT ONLY CONCERT -- NOT ONLY SERVING THAT CONSUMER AND THAT DESIRE, BUT WE ARE CREATING IT. WE ARE BULLISH ON WOMEN IN GENERAL. I WILL SAY WE EXPECT OUR WOMEN'S BUSINESS TO DOUBLE OVER THE NEXT FIVE YEARS. WE ARE INCREDIBLY BULLISH ON WHERE WE ARE TODAY AND WE HAVE MADE GREAT STRIDES. WE THINK THAT WILL BE ONE OF THE MORE IMPORTANT AREAS FOR THE COMPANY OVER THE NEXT TIME OF THREE TO FIVE YEARS. STEPHANIE: WHERE DO YOU THINK WOMEN'S GROWTH WILL COME FROM? YOU WILL BE POINT BUSINESSES AWAY FROM THE LIKE OF ADIDAS OR UNDER ARMOUR OR, IS IT LIKE H & M OF BLOOMINGDALE'S? >> I THINK WE WILL TAKE SOME MARKET SHARE OF THEIR. A LIFESTYLE SHIFT TAKES PLACE IN WAR COUNTRIES AROUND THE WORLD BUT ALSO WE WILL CREATE A LARGER MARKET AT THE SAME TIME. OUR GOAL IS TO GAIN SHARE AND ACTUALLY EXPAND THE MARKET AT THE SAME TIME. I FEEL REALLY GOOD ABOUT THE PERFORMANCE PRODUCTS THAT WE ARE CREATING. STEPHANIE: BEFORE WE GO, WHAT IS YOUR NUMBER ONE FAVORITE NIKE PRODUCT RIGHT NOW? >> OH, GOSH, I LOVE THEM ALL. THE ONE. OH GOSH. I LIKE THE SHOE, THE SOCCER BOOT THAT WE HAVE. IT IS INCREDIBLE. I THINK IT IS A GAME CHANGER IN THE WORLD OF SOCCER OR GLOBAL FOOTBALL AS WE CALL IT. THAT TO ME IS SYMBOLIC OF THE TRANSFORMATION US WERE THROUGH DESIGN. THAT IS RIGHT UP THERE FOR ME. STEPHANIE: I WOULD HAVE GONE WITH SOCKS. GOOD DAY. CONGRATULATIONS. SORRY WE CANNOT BE THERE IN BEAVERTON. WE JUST LAUNCHED "BLOOMBERG < GO>

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