Under Armour Invests in Apps: Here's Why

Under Armour CEO Kevin Plank Author discusses the company's investment in fitness apps. Bloomberg View Columnist Michael Lewis also speaks on "Bloomberg ‹GO›." Lewis's opinions are his own. (Source: Bloomberg)

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59:16 - Guests include: Techonomy CEO David Kirkpatrick, Flatiron School co-founder Adam Enbar, Trivago CEO Rolf Schromgens, Revolut CEO Nikolay Storonsky, Seedrs CIO Thomas Davies and The Internet Association CEO Michael Beckerman. (Source: Bloomberg)
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