GE Rebrands, Appeals to Tech Audience

Linda Boff, General Electric's chief marketing officer, explains the strategy behind GE's new advertising campaign. She speaks with Bloomberg's Emily Chang on "Bloomberg West." (Source: Bloomberg)

Chrysler Tackles Range Anxiety as It Touts Minivan
28:25 - Fiat Chrysler has taken a curious approach to marketing the only minivan in the U.S. that can run on a rechargeable battery: just call the Pacifica model a hybrid, and leave out the plug-in part. Bloomberg’s Jamie Butters reports on “Bloomberg Technology.” (Source: Bloomberg)
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