Is Musk's Model S Referral Program a Warning Sign?

Elon Musk is looking to boost Tesla sales with a little help from his friends. Tesla Motors will provide discounts when an owner recommends a Model S to a new buyer. It’s the first incentive program for the company, which eschews traditional advertising and dealer networks. Bloomberg's Dana Hull has more on "Bloomberg Markets." (Source: Bloomberg)

Full Show: Bloomberg Businessweek (09/22)
30:16 - Bloomberg Television takes you behind the scenes of our award-winning magazine "Bloomberg Businessweek." Hosts Carol Massar and Julia Chatterley talk with the writers who break news on a weekly basis and get a lighter touch from the editor who oversees the Etc. section. (Source: Bloomberg)
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