Why GE Is Reentering the Entertainment Business

Beth Comstock, chief marketing officer at General Electric, explains how the company uses social media and why it is reentering the entertainment business. She speaks with Bloomberg's Betty Liu on "Bloomberg Markets." (Source: Bloomberg)

Full Show: Bloomberg Technology (08/16)
47:49 - Guests include: Former SoftBank President Nikesh Arora. (Source: Bloomberg)
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