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00:00FOURSQUARE TO FIND A PLACE TO EAT COME THE TOUCH OF A BUTTON WILL ORDER AN UBER TO TAKE YOU THERE. WE HAVE THE BUTTON CEO MICHELSON COUNTY -- MICHAEL'S ACCOUNTING -- MICHAEL. TELL US HOW THIS WORKS. HOW MUCH BUSINESS WILL BUTTON DRIVE TO UBER? MICHAEL: THE GOAL AND THE OBJECTIVE -- WHAT WE ARE TRYING TO ACCOMPLISH IS BUILDING NETWORK THAT ENABLES APP DEVELOPERS TO CONNECT AND WHAT WE SEE IN THE INTERNET AND DEVELOPERS IS THEIR CRAVING TO BUILD SOLUTIONS THAT HELP MAKE CONNECTIONS EASIER. WE ARE TRYING TO TAKE REALLY OBVIOUS USE CASES -- YOU ARE IN A WONDERFUL LOCAL DISCOVERY APPLICATION LIKE FOURSQUARE, LOOKING AT RESTAURANTS OR VENUES YOU ARE LIKELY TO TRAVEL TO, THE NATURAL NEXT STEP IS TO INVOKE A BUTTON TO SHOW AN UBER TO TAKE YOU THERE. THE BEAUTY OF THIS IS WE ARE TRYING TO PREDICT WHERE YOU WANT TO GO AND ULTIMATELY RENDER A SIMPLE WAY TO DO THAT AND FACILITATE THAT PROCESS. EMILY: FOR BUSINESS MODEL IS RECKLESSLY TO THE AMOUNT OF TRAFFIC YOU ARE DRIVING TO THE OTHER APP. HOW MUCH TRAFFIC DO YOU EXPECT TO DRIVE TO UBER? MICHAEL: THE GOAL WITH UBER IN ANY OF THE PARTNERS WE ARE LINING UP TO WORK WITH IS OBVIOUSLY AS MUCH AS WE CAN'T DRESS MANY CHANNELS AS WE CAN. FOURSQUARE IS ONE CASE WHERE THE AMOUNT OF TIME AND INVESTMENT AND COST IT TAKES BUTTON TO LAUNCH ANOTHER FOURSQUARE IS NOT THAT SIGNIFICANT. FOR US WITH UBER BEING THE PRIMARY FIRST STEP AND FIRST PARTNER WITHIN OUR NETWORK, IT IS A PRETTY GOOD ENDORSEMENT OF TWO REALLY RESPECTED COMPANIES ENDORSING THE THESE IS THAT AT CONNECTIONS SHOULD EXIST. SEBASTIAN GOAL I HAVE A QUESTION. EVERY TIME I OPEN MY PHONE, I AM BOTHERED BY THE FACT IT IS ORGANIZED -- EACH BUTTON IS A DIFFERENT COMPANY. IS THAT THE END OF IT? MICHAEL: I THINK IT IS A MARVEL THAT WE SEE A LOT OF COMPANIES PLAY WITH IN DIFFERENT MARKETS. YOU SEE IN THE CHINESE MARKET, REACH OUT A STUNNING PHENOMENAL JOB OF BUILDING A NUMBER OF FEATURES AND SERVICES INTO THEIR ONE NUMBER LET PORTER -- UMBRELLA PORTAL. YOU SEE COMPANIES CAN'T DO BUNDLE THESE SERVICES. WHAT WE ARE BUILDING TWO IS THAT THERE ARE A LOT OF USE CASES THAT SHOULD BE CONNECTED WHETHER THAT IS REVIEWING FLIGHTS INSIDE OF A DIFFERENT AIRLINE APPLICATION OR LOOKING AT A BEAUTIFUL PRODUCT ON PINTEREST AND WANTING TO GO PURCHASE THAT PRODUCT. THE BEST ENVIRONMENT, THE BEST EXPERIENCE YOU CAN GIVE AS A DEVELOPER IS LEARNING THAT -- BRINGING THAT USER INTO YOUR APPLICATION. WHERE JOHN TO MAKE THOSE CONNECTIONS -- WE ARE TRYING TO DOES CONNECTIONS EASIER. YOU HAVE A NUMBER OF COMPANIES THAT HAVE TRAFFIC, GENERATING AND DEVELOPING RELATIONSHIPS WITH CONSUMERS. IN HAS TO BE REVENUE STORY ASSOCIATED WITH THAT. THAT REVENUE STORY IN A LOT OF CASES IS ADS. WHAT BUTTON IS TRYING TO DO IS BRING IN A MODEL OF AFFILIATED COMMERCE SAYING AND THIS EXPERIENCE, BASED ON WHAT YOU HAVE DONE AND WHAT YOU ARE REVIEWING, IT IS LIKELY YOU ARE GOING TO WANT TO MAKE A PURCHASE IN ANOTHER APPLICATION. SEBASTIAN: ONE YOU MAKE THESE DEALS WITH THESE COMPANIES, ARE THEY VERY OPEN? MICHAEL: THE BEAUTY IS WE FACILITATE THE CONNECTIONS INTO THE APPLICATIONS. FOR US, IT IS NOT SAYING WE WANT TO BUNDLE THE EXPERIENCE INTO ONE APP. WE ARE LETTING THE DEVELOPERS LOVE INVESTED SO MUCH IN THEIR EXPERIENCES COME IN -- 11 INVESTED SO MUCH, WE LET CONSUMERS BRING THAT. WE JUST CREATE THE SYSTEM TO MAKE THAT CONNECTION VERY SIMPLE. THEY LOVE US. FRANKLY, THE TRUTH IS , THE FUN PART FOR US IS THAT A LOT OF THE PARTNERS WE ARE SIGNING UP ARE THE BEST AS A DEVELOPMENT PIPELINE OUT THERE. THEY ARE BUILDING THESE PARTNERSHIPS ON THEIR OWN. THEY JUST NEED SOMEONE TO GO OUT THERE AND BUILD THE PIPES TO CONNECT THEM. EMILY: THANK YOU SO MUCH. INTERESTING WITH GOOGLE JUST UNVEILING BUTTONS. I LEARNED A NEW WORD TODAY.

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