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00:00THE OWNER OF HIGH FIVE PIZZA. THEY CLAIM THEY CAN MAKE YOUR FAVORITE PIZZA IN UNDER FIVE MINUTES. BEFORE WE GET TO PIZZA, WE HAVE A QUARTER-CENTURY CAREER IN THE FOOD BUSINESS WITH SUCH COMPANIES AS DR PEPPER. DOES IT MAKE SENSE FINANCIALLY? >> THERE IS NO BETTER PLACE TO REACH OUT IN LARGE AUDIENCE. THEY WANT TO HAVE A GOOD TIME. >> TELL US ABOUT SHOWING PEOPLE A GREAT PIZZA. HOW DO YOU DO IT? >> WE HAVE THIS AMAZING OVEN, 700 DEGREES. WE BAKE IT IN 145 SECONDS. THAT IS FROM MAKING IT TO BAKING IT TO TAKING IT OFF YOUR TABLE. YOU PICK YOUR CRUST, YOU PICK YOUR TOPPINGS, YOU PICK YOUR SAUCE. WE WILL POP IT IN OUR OVEN AND HAVE IT TO YOUR TABLE IN LESS THAN FIVE MINUTES. AND YOU DON'T HAVE TO SHARE IT WITH ANYBODY. >> WE HAVE 32 LOCATIONS IN NINE STATES. WHAT ARE YOUR PLANS FOR EXPANSION? >> WE JUST OPENED UP ANOTHER ONE TODAY. WE SHOULD DOUBLE THAT BY THE TIME WE GET TO JULY. WE HAVE 430 COMMITMENTS IN THE NEXT FIVE OR SIX YEARS. WE ARE JUST GETTING STARTED TAKING OFF. THIS CONCEPT HAS BEEN RECEIVED WELL BY CONSUMERS. >> ANY SPECIALTY PREPARATIONS FOR SUPER BOWL SUNDAY? >> SUPER BOWL SUNDAY IS ONE OF THE BIGGEST DAYS OF THE YEAR. JUST LIKE I SAY, NOBODY LOVES -- NOBODY DOESN'T LOVE THE SUPER BOWL. IT IS GREAT WHETHER YOU ARE GETTING IT QUICK OR TAKING IT HOME AND SITTING IN FRONT AND WATCHING THE TV. >> DO YOU HAVE ANY IDEA HOW MUCH PIZZA PIE WILL END UP SERVING ON SUNDAY? >> SUPER BOWL SUNDAY IS -- AS WELL AS MOST FOLKS IN THE INDUSTRY. >> DO YOU HAVE TO DO ANYTHING SPECIAL WITH THE INGREDIENTS IN ORDER TO ACCOMMODATE THIS 135 SECOND OVEN EXPERIENCE? >> IT IS FOR RELATED BY OUR CHEFS SO THEY COOK MORE QUICKLY. THE INGREDIENTS ARE DONE FRESH. IT MELTS QUICKER THAN IF YOU ARE NOT USING THE REAL STUFF. OUR TOPPINGS ARE FRESH CUT EVERY DAY. THEY GO TO THE OVEN AND COME OUT THE OTHER END TO EXACTLY WHAT YOU HAVE WANTED. >> WHAT IS THE ESTIMATED COST OF SOMEONE WANTED TO OWN A FRANCHISE? >> THE FIRST THING WE WOULD ASK YOU IS WHAT ARE YOU DOING? WE ARE ONLY BRINGING ON VERY FEW FRANCHISE PARTNERS THAT ARE EXPERIENCED MULTIUNIT OPERATORS. WE ARE GIVING THEM FULL TERRITORY.

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Pizza CEO Gears Up for the Super Bowl Food Splurge

Randy Gier, chief eating officer at Rave Restaurant Group, discusses the Super Bowl pizza splurge with Bloomberg's Pimm Fox on "Taking Stock." (Source: Bloomberg)

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