Are Super Bowl Ads Worth the Cost?
Jan. 29 -- Nissan Vice President of Sales And Marketing Fred Diaz, Advertising Age reporter Jeanine Poggi and Columbia University Professor Ray Katz discuss the cost of Super Bowl ads with Trish Regan on “Street Smart." (Source: Bloomberg)
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Chrysler Tackles Range Anxiety as It Touts Minivan
04:49 - Fiat Chrysler has taken a curious approach to marketing the only minivan in the U.S. that can run on a rechargeable battery: just call the Pacifica model a hybrid, and leave out the plug-in part. Bloomberg’s Jamie Butters reports on “Bloomberg Technology.” (Source: Bloomberg)