Adapting Priceline’s Business Model to Online Health Care

Nov. 11 (Bloomberg) -- Jeffrey Boyd, chairman and former chief executive officer at Priceline Group, and Jeff Smedsrud, chief executive officer and co-founder of Healthcare.com, discuss a $7.5 million round of funding to expand the website’s services, how open enrollment on Healthcare.gov impacts business and applying Priceline’s sales practice to help consumers make better choices about health care coverage. They speak on “In The Loop.”

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