Why Coca-Cola Wants to Follow Your Pet Pooch

Oct. 21 (Bloomberg) -- Big companies have a lot going for them: millions of customers, years of experience and -- usually -- plenty of money...but when it comes to innovation, it can be hard to keep up with startups. Coca-Cola, one of the world’s biggest companies, has found its own innovative solution: join them. Bloomberg's Elliott Gotkine reports. (Source: Bloomberg)

Mervyn King Is Not a Great Fan of Forward Guidance
50:05 - Former Bank of England Governor Mervyn King discusses the Federal Reserve's reaction function and the usefulness of forward guidance. He speaks on "Bloomberg Surveillance." (Source: Bloomberg)
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