YouTube Stars Deliver Brands to Unique Audiences

Oct. 15 (Bloomberg) -- Derek Scobie, head of YouTube Propositions NACE at YouTube, explains how advertisers are drawn to YouTube celebrities to deliver their ads to a specific, targeted audience and the way brands are promoting themselves via mobile video. He speaks on “Countdown.”

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57:46 - Bloomberg Markets Middle East hosted by Yousef Gamal El-Din and Shery Ahn. Guests include Richard Yetsenga, chief economist at ANZ, and Tim Fox, chief economist at Emirates NBD. (Source: Bloomberg)
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