The Swiss Company Reinventing Running Shoes With Clouds

Oct. 14 (Bloomberg) -- Since introducing its distinctive running shoe in 2010, the Swiss company On has become a global presence in the athletic footwear market -- expanding its roster of U.S. retailers from 60 to 300 in the last 15 months alone. In Bloomberg's "Small to Big" series, On Co-Founder David Allemann describes the company's growth strategy. (Source: Bloomberg)