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00:00A very chaotic scene is the best way to put it right now . There were 18 children that were pronounced dead at the scene . There is even one step we can take to save another child . And surely we have an obligation to try after Sandy Hook I'll never forget the president's speech. I knew we had the right technology. We armor infrastructure for the military for the United States of America but the greatest infrastructure of all is our children . When you walk into a school environment usually at least three or four of the walls are almost all covered with white. So it was kind of really the company and the local kids around here saying hey why don't you make it a whiteboard we didn't want to create an armor product that sat in the closet . So by giving them a portable whiteboard it's actually really handy. They can teach interactively The problem with school shootings is the school shooter finds his target 80 percent of the time because most of the time the target is a sitting duck. They're literally curled up in a ball . They have nothing to protect them. And so we want to reverse those statistics. We want to make him miss 80 percent of the time. And when he does hit his target we want it to be our armor. You know the real breakthrough 40 years ago was Kevlar dynamite is the next generation of fibers . It's polyethylene. Same as Saran Wrap except stretched and stretched and stretched to the point that the molecules are literally all lined up instead of being a random jumble. When you incorporate that in in millions of fibers hundreds of layers and smash it together it is stronger than the best fiber . Mother Nature can produce products geared towards schools is growing. It's probably about 10 to 15 percent of our overall sales and we have a very well balanced portfolio between the military and civilians. You have seven million teachers in the United States 50 million students . Even a small penetration into that population results in a very large turn for our business . You know I can't tell you that we're not driven by a profit motive. We're not in the business of making guns or ammunitions . But in the business of making armor you're just stopping someone from being hurt or killed. The best thing that can happen to us is that we are put out of business because everybody is happy and nobody wants to hurt each other .

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The Bulletproof Classroom: Shielding Kids From Shooters

Bloomberg Technology
The only daily news program focused exclusively on technology, innovation and the future of business from San Francisco. Hosted by Emily Chang.
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