Box Office: Wear Comfortable Shoes to ‘Kinky Boots’
Cinderella’s pumpkin burst last week, giving her show a rude dose of box-office reality.
In a generally down period for Broadway ticket sales and attendance, the Rodgers and Hammerstein musical fairy tale suffered the biggest drop, $174,599, or 14 percent, from the week before, according to figures compiled by the trade group the Broadway League.
There were also 1,301 fewer bottoms-in-seats at the Broadway Theatre, where the show is running.
The departures of Tom Hanks and Bette Midler, two of the season’s top box-office draws, had an impact as “Lucky Guy” and “I’ll Eat You Last” both ended their limited runs.
Total ticket sales fell $2,152,010, or 9 percent, from last week’s tally of $24,997,386. Attendance dropped 16,450, or 7 percent, according to the league, to a total of 208,177.
Summer theatergoers were as eager as ever to see the biggest hits.
“Kinky Boots” rose slightly and was doing standing-room-only business, as were “Matilda,” “Pippin” and “Motown: The Musical.”
Last-minute entry to “The Book of Mormon” still couldn’t be had and it remained Broadway’s most expensive ticket, with an average price of $192.47.
Bucking that trend was the perennial hit “Wicked,” which saw a drop of $91,666, to a total of $1,893,488 -- still enough to make it a sellout. And “Once” fell $105,674 to a total of $739,280, or 73 percent of its potential.
Plays, as usual, had a tough go of it. Tony winner “Vanya and Sonia and Masha and Spike” took in $621,093 of its potential $765,960, $70,000 less than the previous week. “The Trip to Bountiful” dropped $45,000 and took in less than half its potential of $765,960, despite a memorable, Tony-winning performance by Cicely Tyson.
Nevertheless, the producers announced Monday that the good ship “Bountiful” had extended its run through Oct. 9.
To contact the editor responsible for this story: Manuela Hoelterhoff in New York at email@example.com.