Publicis’s Starcom Unit to ‘Monetize’ Twitter Audience, CEO Says
Publicis Groupe SA (PUB), the world’s third-biggest advertising company, will work with Twitter Inc. on how to make money out of the micro-blogging service’s audience, Chief Executive Officer Maurice Levy said today.
Publicis’s Starcom MediaVest Group “will find the way to monetize their audience,” Levy said in an interview on Bloomberg Television with Francine Lacqua. “This could be pop- ups, this could be video, this could be new formats so we are working very hard with Twitter to find the right way to commercialize their space.”
The CEO said the deal with San Francisco-based Twitter may involve spending “between four to six hundred million dollars over a period of three, four years.”
Levy will speak with Publicis investors today in London to update them on the company’s outlook and strategy. The Paris- based company last week reported first-quarter sales rose 1.3 percent, missing analyst estimates, and characterized 2013 as a “difficult” year.
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