Despite the high price tag, especially in a city still recovering from an economic crisis, the brand has a socioeconomically and professionally diverse client group and has been contracted by Chevrolet to outfit their auto show staff. Yelsma said they're still working on getting a year-end profit as they gain their footing after graduating from the economic benefits of the incubator.
"The receptivity of the jeans is good. The quality, the build of the jeans is fantastic. And now, it's, Can you put all of these other things together to do something that 98 percent of America has not really followed?" Yelsma said. "And that's buying your clothes made locally and domestically."
Here, the custom leather patch is visible on a pair of classic taper jeans in the shop.