Photographer: Adrian Gaut for Bloomberg Pursuits

Six Watches to Get You the Right Kind of Attention

Right place, right time—the perfect timepiece can elevate any situation. From a $4,000 to $130,000 piece of art, our favorite new watches whatever the springtime fun. Photographs by Adrian Gaut for Bloomberg Pursuits.

  1. At the Shore

    At the Shore

    The Bell & Ross BR 03-92 is sporty, sturdy, and perfect for sandy afternoons. Oversize white numbers and aviator-style hands make for bold, straightforward timekeeping, and a rubber strap keeps your wrist sweat-free. The scratch-resistant ceramic case withstands even the most intense game of paddle ball. $4,000;

  2. Underwater


    Head down below with the Tudor Pelagos, which is capable of 1,500-foot dives. The watch has a -60-minute bezel to time the air in your tank and a helium escape valve on the side for professional divers. The hands glow bright blue for easy reading while you’re exploring the darkest shipwrecks, and the blue rubber strap and titanium case are handsome enough to wear on land. $4,400;

  3. On the Tarmac

    On the Tarmac

    The Lange 1 Time Zone, A. Lange & Söhne’s take on the dual-time travel watch, tucks a second dial at 4 o’clock that follows you around the globe. Push a button on the left, and the display jumps one hour, pointing to the next of 24 world cities listed around the face’s edge. The rose-gold frame looks good in every time zone. $49,400;

  4. Sitting Courtside

    Sitting Courtside

    This Royal Oak Offshore Chronograph, made of 18-karat pink gold, is less a weight room accessory than a celebratory postgame prize. The dial’s intricate pattern is adapted from Audemars Piguet’s original Royal Oak design, while a black ceramic crown and subdials are more modern additions. $40,700;

  5. At the Gallery

    At the Gallery

    For its Parmigiani Tonda 1950 Tourbillon, the Swiss watchmaker colored the jade dial jet black, giving it the sleek look of marble. The hands resemble chisels that have carved away space at 7 o’clock, where a tourbillon rotates once per minute, hypnotically counting the seconds. $130,000;

  6. Out to Dinner

    Out to Dinner

    The Ochs und Junior Annual Calendar shows the time, date, day of the week, and month using a system of intuitive time-telling dots and dashes—there’s not a single number on the dial at all. Its ultralight titanium case and German silver hands and dial whisper intelligence instead of shouting it. $7,400;