Experts say cars made in the 1980s are some of the best investments on the market today. Last year they were the only segment to increase in average auction values from the year before. And that group saw the largest increase in volume offered at auction, more than double what was sold at the famous Monterey Auctions in 2014. This year, expect the same. Such '80s-era models as Porsche 911s, Ferrari 328s, Lamborghini Countachs, and Ford GTs will be be very popular on the stand.
Funny thing: Back then, a lot of the highest-end luxury brands didn’t issue print advertisements. None. Ask Ferrari to send you old ads and you'll hear, “We didn’t make any.” Sniff. It’s as if the company expected the cars to sell themselves. Other brands did use print to advantage, and the ads are pretty classic. You’d get banners touting new 190-horsepower engines, turbocharging technology, and the “John Z. DeLorean lifestyle.” Here are a few of the best.