Photographer: John Taggart/Bloomberg
Photographer: John Taggart/Bloomberg

Custom Choppers, Hand-Built in Brooklyn

Biker and motorcycle builder Larry Indian died in 2004. Tucked away in a 3,000-sq.-ft. garage in Williamsburg, Brooklyn, five craftsmen continue hand-building the custom choppers, revered by aficionados as pieces of art. Actors Brad Pitt and Ewan McGregor, singer Steven Tyler, and WWE Chief Executive Officer Vincent McMahon are among those who have bought them. Each bike takes about three months to build. We took an up-close look. Photographer: John Taggart/Bloomberg

Co-owner Bob Seeger Jr. pushes a custom bike, "Invincible," inside Indian Larry Motorcycles' showroom. Behind him is "Chain of Mystery," Indian Larry's last bike.

"Sweet Marissa," a bike with full suspension, on display in the showroom.

A mechanic works on a frame in the garage.

A mechanic wires a motorcycle. All the wires are tucked inside the tubing.

A mechanic machines parts, front, as another assembles a transmission in the back.

A mechanic assembles a transmission.

A 103 cu. motor combination built by Accurate Engineering, Indian Larry, and S&S Cycles. 

Five mechanics hand build eight to 10 custom motorcycles a year, ranging in price from $60,000 to $125,000. This rigid frame is available for $80,000.

A custom helmet.

A woman poses for a picture inside the showroom to promote the company on social media.

Indian Larry's "Grease Monkey," built in 1996, sits in the front window of the shop.


The sunset over the Manhattan skyline from Williamsburg. "We call our motorcycles 'New York City Choppers,' because if you can ride them in New York City, you can ride them anywhere," co-owner Bob Seeger Jr. said.