Skip to content
undefined
Photographer: Martin Divisek/Bloomberg
Photographer: Martin Divisek/Bloomberg

Making Lego, Brick by Brick

Lego, the Danish company known around the globe for its colorful building bricks, has enjoyed double-digit growth over the past five years. Just over a decade ago, though, it was losing nearly a million dollars a day. These days, through a partnership with Disney’s Star Wars, as well as expanding toy ranges, video game and movie tie-ups, Lego is Europe’s biggest toymaker. It plans to expand three factories to meet increased demand. Here we take a tour of the company’s factory in Kladno, the Czech Republic, as production ramps up ahead of the holidays. Photographs by Martin Divisek for Bloomberg