Photographer: John Taggart/Bloomberg
Photographer: John Taggart/Bloomberg

Building Hogs: On the Assembly Line With Harley-Davidson

Harley-Davidson, the biggest U.S. motorcycle maker, plans to open as many as 200 stores in emerging markets by 2020, focusing on such mega-cities as Kuala Lumpur, Ho Chi Minh City, and Seoul. Photographer: John Taggart/Bloomberg

Workers on the assembly line at the Harley-Davidson vehicle operations facility in York, Pa.

Freshly made fenders wait to be painted.

Employees lift a motorcycle to the shipping area on the assembly line.

Engines for future Harley-Davidsons wait at the assembly line.

An employee test-rides a new Harley-Davidson at the Pennsylvania facility.

Photographer: John Taggart/Bloomberg

In the first nine months of this year, the number of registered motorcycles surged by 6.6 percent in the U.S. and 10.2 percent in Europe, according to data compiled by Harley.

A steel fender is pressed.

Employees test the engine, lights, and horn on the assembly line.

Harley-Davidson motorcycles reflected on an engine in the visitors center.

The motorcycle maker is juicing its marketing budget by 65 percent.

The iconic bar & shield logo was used for the first time in 1910, according to