This February has been particularly brutal. It snowed last year, but now it’s too cold to snow. This image was taken on Saturday after the extremely cold Friday. I stopped caring about how I looked and just wore as many layers as I could. I was fine that day, but Sunday was difficult again. I ended up buying some new boots and winter athletic wear.

Photographer: Melodie Jeng/Bloomberg Business

This February has been particularly brutal. It snowed last year, but now it’s too cold to snow. This image was taken on Saturday after the extremely cold Friday. I stopped caring about how I looked and just wore as many layers as I could. I was fine that day, but Sunday was difficult again. I ended up buying some new boots and winter athletic wear.

Photographer: Melodie Jeng/Bloomberg Business

From Fashion’s Front Lines: The Diary of a Street Style Photographer

I have been photographing street style in New York City for three years. It started off as a hobby, but this season—approximately my eighth time getting paid to shoot Fashion Week—I’ve finally come to terms that this is my professional life. Below, my New York Fashion Week diary.
Crowd Control
Crowd Control
Sometimes I think what I do is so weird. It is. We look like paparazzi, and I’m not offended if someone thinks we are, but I think we’re nice paparazzi or fashion paparazzi. We mostly do it for the love of fashion and clothes, not necessarily to make money off of images or people.
Photographer: Melodie Jeng/Bloomberg Business
Frozen
Frozen
This February has been particularly brutal. I stopped caring about how I looked and just wore as many layers as I could. I was fine on Saturday, but Sunday was difficult again. I ended up buying some new boots and winter athletic-wear.
Photographer: Carola de Armas/Melodie Jeng/Bloomberg Business
In Transit
In Transit
I try to take the subway as much as I can, especially in between shows. I often end up taking about one taxi a day in the morning as I’m running a bit late, but it’s a little splurge that allows me to prepare for my day ahead.
Photographer: Carola de Armas/Melodie Jeng/Bloomberg Business
Car Service
Car Service
One of the phrases that sums up fashion week is “Where’s my car?” Editors and models are always looking for their drivers and Ubers (perhaps sometimes on purpose, so they can be photographed by the street style crowd). This image is genuine and epitomizes how cold it was on Sunday after the Public School show. Models Taylor Hill and Mona Matsuoka figure out how to get to their next destination.
Photographer: Melodie Jeng/Bloomberg Business
Tables Turned
Tables Turned
Something that started happening a lot in recent seasons is that the tables turned on the photographers. Instagram accounts of many models, editors, and bloggers feature images of the street style photo pit. I believe the model here, Kwak Ji Young, may be documenting us for a Korean TV show.
Photographer: Melodie Jeng/Bloomberg Business
Playing Nice
Playing Nice
While there may be some people in fashion that are not particularly nice, most people are open and passionate about the same things. My friend Jessie accidentally tripped over a bike rack at Spring Studios while photographing blogger Kristina Bazan, and Kristina and other photographers came right over to check if she was okay. Kristina is one of the nicest people to photograph and always willing to stop. This genuineness and hard work is what has made her so successful.
Photographer: Melodie Jeng/Bloomberg Business
Now Trending
Now Trending
Fashion Week is inspiring. You get to see the trends on the runway, as well as what people are wearing on the street. This image is of one of my friends model JiHye Park. She has been wearing the Korean designer Soonil a lot lately. I learn a lot about new brands through what people are wearing outside of shows.
Photographer: Melodie Jeng/Bloomberg Business
On the Fringe
On the Fringe
Here, a group of photographers shoot [photographer and blogger] Tamu McPherson and her super-cool fringe skirt. We've seen a lot of fringe on the street lately. The motion makes for a good street style photo. You can see the snow we have to hop through.
Photographer: Melodie Jeng/Bloomberg Business
Table Talk
Table Talk
This season I found a great Danish cafe right outside of Spring Studios, where several shows are held. You will see images like this a lot—a bunch of photographers and cameras at a café. (Same with on the subway!)
Photographer: Melodie Jeng/Bloomberg Business
Strike a Pose
Strike a Pose
I love the way Leigh Lezark was standing when she was posing for other photographers and [I] just wanted her to look over her shoulder, but she ended up turning all the way around when we called her name. That’s no big deal. It is annoying when photographers stand up before a moment is over and block the shot for other photographers, though. There are no set rules or ways to do things in photography, so street photography can be a bit of a power struggle, and people often snap when their adrenaline is high and they want to get a shot.
Photographer: Melodie Jeng/Bloomberg Business
Two for the Road
Two for the Road
Another thing that is tough is when multiple people you want to photograph arrive at a show at the same time. Street style is unofficially a step-and-repeat/red carpet. If only we could have PR notes for when certain people were arriving. (just kidding.) But I loved photographing both Michelle Harper (in blue) and Preetma Singh, who arrived at Jason Wu at the same time.
Photographer: Melodie Jeng/Bloomberg Business
Bold Strides
Bold Strides
One of my favorite people to shoot is Vogue's Kelly Connor. She’s got a great, easygoing, androgynous style. I love seeing women who are inspired by both womenswear and menswear. Womenswear can be a little too much and gaudy sometimes.
Photographer: Melodie Jeng/Bloomberg Business
In the Wild
In the Wild
It’s so cold this season the only way to survive is to go back to the wild [sartorially-speaking]. People are wearing fur hoods everywhere and Canada Goose jackets. Here, my friend Bek Andersen talks with Mariko Suzuki of Allure during the DKNY show.
Photographer: Melodie Jeng/Bloomberg Business
Small Gestures
Small Gestures
Leandra Medine didn’t Man-Repel the other day and was super nice to the photographers. She handed us hand warmers! She wins!
Photographer: Melodie Jeng/Bloomberg Business
Great Wall
Great Wall
Photographers run in preparation to create a little wall to photograph fashion editor/stylist Giovanna Battaglia. I decided to be on an upper level to get an alternative view. Giovanna is fun!
Photographer: Melodie Jeng/Bloomberg Business
Home Office
Home Office
The reality of being a professional street style photographer (or any photographer for that matter), is that most of the work is on the computer—whether it’s administrative work or editing and retouching. During fashion week, you will spend many late nights and early mornings at your computer looking through more images than you ever thought you could take.
Photographer: Melodie Jeng/Bloomberg Business
Playing Favorites
Playing Favorites
A few of my favorite images: (clockwise from left) Justin O’Shea of MyTheresa, always in his Doyle Mueser suit; blogger Aimee Song, who is always so sweet; model/musician Caroline de Maigret after Lacoste (looking for her car). She came out backstage when it was quiet. It’s rare to be able to ask for a photograph without multiple photographers around.
Photographer: Melodie Jeng/Bloomberg Business