In the summer of 1984, Michael Jordan’s agent, David Falk, met with Nike executive Rob Strasser. Falk wanted a signature shoe called the Michael Jordan. Strasser said it needed a better name. “In the middle of this meeting, I had this brainstorm,” Falk recalls. “Nike had just started coming out with running shoes that had this new Air technology. And because of the way Michael played …” Like no product before or since, the Air Jordan reshaped the footwear industry. Basketball shoes became everyday wear; Nike, the runaway market leader. Thirty years later—with Jordan’s last NBA game more than a decade behind him—his sneakers still dominate. In 2013 brand Jordan, which Nike made its own business unit in 1997, sold $2.25 billion worth of shoes in the U.S., according to data from ­SportsOneSource. Michael’s closest competitor, LeBron James, sold $300 million. Here, according to data from Campless, are the 25 top selling Air Jordans of the past year on the secondary market. 

Air Jordans are #45 on our list of the 85 most disruptive ideas in Bloomberg Businessweek history. See what's #1 here.

 

Photographer: Andrew D. Bernstein/NBAE via Getty Images

In the summer of 1984, Michael Jordan’s agent, David Falk, met with Nike executive Rob Strasser. Falk wanted a signature shoe called the Michael Jordan. Strasser said it needed a better name. “In the middle of this meeting, I had this brainstorm,” Falk recalls. “Nike had just started coming out with running shoes that had this new Air technology. And because of the way Michael played …” Like no product before or since, the Air Jordan reshaped the footwear industry. Basketball shoes became everyday wear; Nike, the runaway market leader. Thirty years later—with Jordan’s last NBA game more than a decade behind him—his sneakers still dominate. In 2013 brand Jordan, which Nike made its own business unit in 1997, sold $2.25 billion worth of shoes in the U.S., according to data from ­SportsOneSource. Michael’s closest competitor, LeBron James, sold $300 million. Here, according to data from Campless, are the 25 top selling Air Jordans of the past year on the secondary market. 

Air Jordans are #45 on our list of the 85 most disruptive ideas in Bloomberg Businessweek history. See what's #1 here.

 

Photographer: Andrew D. Bernstein/NBAE via Getty Images

The 25 Best-Selling Air Jordans

The Air Jordan
The Air Jordan

In the summer of 1984, Michael Jordan’s agent, David Falk, met with Nike executive Rob Strasser. Falk wanted a signature shoe called the Michael Jordan. Strasser said it needed a better name. “In the middle of this meeting, I had this brainstorm,” Falk recalls. “Nike had just started coming out with running shoes that had this new Air technology. And because of the way Michael played …” Like no product before or since, the Air Jordan reshaped the footwear industry. Basketball shoes became everyday wear; Nike, the runaway market leader. Thirty years later—with Jordan’s last NBA game more than a decade behind him—his sneakers still dominate. In 2013 brand Jordan, which Nike made its own business unit in 1997, sold $2.25 billion worth of shoes in the U.S., according to data from ­SportsOneSource. Michael’s closest competitor, LeBron James, sold $300 million. Here, according to data from Campless, are the 25 top selling Air Jordans of the past year on the secondary market. 

Air Jordans are #45 on our list of the 85 most disruptive ideas in Bloomberg Businessweek history. See what's #1 here.

 

Photographer: Andrew D. Bernstein/NBAE via Getty Images
25. Jordan 10 Retro Steel
25. Jordan 10 Retro Steel

Release date: 10/12/13

Retail price: $170

Source: Campless
24. Jordan 8 Retro Bugs Bunny
24. Jordan 8 Retro Bugs Bunny

Release date: 4/20/13

Retail price: $160 

Source: Campless
23. Jordan 10 Retro Powder
23. Jordan 10 Retro Powder

Release date: 2/22/14

Retail price: $170

Source: Campless
22. Jordan 3 Retro Black Cement
22. Jordan 3 Retro Black Cement

Release date: 11/25/11

Retail price: $160

Source: Campless
21. Jordan 4 Retro Black Cement
21. Jordan 4 Retro Black Cement

Release date: 11/1/12

Retail price: $160

Source: Campless
20. Jordan 3 Retro Fire Red
20. Jordan 3 Retro Fire Red

Release date: 8/3/13

Retail price: $160

Source: Campless
19. Jordan 6 Retro Infrared White
19. Jordan 6 Retro Infrared White

Release date: 2/15/14

Retail price: $170

Source: Campless
18. Jordan 10 Retro Powder
18. Jordan 10 Retro Powder

Release date: 2/22/14

Retail price: $170

Source: Campless
17. Jordan 3 Retro Infrared
17. Jordan 3 Retro Infrared

Release date: 3/8/14

Retail price: $170

Source: Campless
16. Jordan 11 Retro Space Jams
16. Jordan 11 Retro Space Jams

Release date: 12/23/09

Retail price: $175

Source: Campless
15. Jordan 11 Retro Cool Grey
15. Jordan 11 Retro Cool Grey

Release date: 12/23/10

Retail price: $175

Source: Campless
14. Jordan 9 Retro Barons
14. Jordan 9 Retro Barons

Release date: 4/5/14

Retail price: $170

Source: Campless
13. Jordan 5 Retro Fire Red
13. Jordan 5 Retro Fire Red

Release date: 1/26/13

Retail price: $160

Source: Campless
12. Jordan 4 Retro Toro Bravo
12. Jordan 4 Retro Toro Bravo

Release date: 7/13/13

Retail price: $160

Source: Campless
11. Jordan 12 Retro Gamma Blue
11. Jordan 12 Retro Gamma Blue

Release date: 12/26/13

Retail price: $170

Source: Campless
10. Jordan 11 Retro Low
10. Jordan 11 Retro Low

Release date: 6/14/14

Retail price: $150

Source: Campless
09. Jordan 5 Retro Grape
09. Jordan 5 Retro Grape

Release date: 5/4/13

Retail price: $160

Source: Campless
08. Jordan 5 Retro Laney
08. Jordan 5 Retro Laney

Release date: 11/2/13

Retail price: $170

Source: Campless
07. Jordan 5 Retro Oreo
07. Jordan 5 Retro Oreo

Release date: 11/29/13

Retail price: $170

Source: Campless
06. Jordan 11 Retro Concord
06. Jordan 11 Retro Concord

Release date: 12/23/11

Retail price: $175

Source: Campless
05. Jordan 12 Retro Taxi
05. Jordan 12 Retro Taxi

Release date: 12/14/13

Retail price: $170

Source: Campless
04. Jordan 11 Retro Low Concord
04. Jordan 11 Retro Low Concord

Release date: 5/3/14

Retail price: $150

Source: Campless
03. Jordan 6 Retro Carmine
03. Jordan 6 Retro Carmine

Release date: 5/24/14

Retail price: $170

Source: Campless
02. Jordan 11 Retro Playoffs
02. Jordan 11 Retro Playoffs

Release date: 12/21/12

Retail price: $180

Source: Campless
1. Jordan 11 Retro Gamma Blue
1. Jordan 11 Retro Gamma Blue

Release date: 12/21/13

Retail price: $185

Source: Campless