In the summer of 1984, Michael Jordan’s agent, David Falk, met with Nike executive Rob Strasser. Falk wanted a signature shoe called the Michael Jordan. Strasser said it needed a better name. “In the middle of this meeting, I had this brainstorm,” Falk recalls. “Nike had just started coming out with running shoes that had this new Air technology. And because of the way Michael played …” Like no product before or since, the Air Jordan reshaped the footwear industry. Basketball shoes became everyday wear; Nike, the runaway market leader. Thirty years later—with Jordan’s last NBA game more than a decade behind him—his sneakers still dominate. In 2013 brand Jordan, which Nike made its own business unit in 1997, sold $2.25 billion worth of shoes in the U.S., according to data from SportsOneSource. Michael’s closest competitor, LeBron James, sold $300 million. Here, according to data from Campless, are the 25 top selling Air Jordans of the past year on the secondary market.
Air Jordans are #45 on our list of the 85 most disruptive ideas in Bloomberg Businessweek history. See what's #1 here.
Photographer: Andrew D. Bernstein/NBAE via Getty Images