A diamond-shape group of people help make up the world’s largest human playing card

Photograph by Aaron Richter for Bloomberg Businessweek

A diamond-shape group of people help make up the world’s largest human playing card

Photograph by Aaron Richter for Bloomberg Businessweek

Congrats! Your Company Just Set a New World Record

Red and White Record Breakers
Red and White Record Breakers

A diamond-shape group of people help make up the world’s largest human playing card

Photograph by Aaron Richter for Bloomberg Businessweek
It’s Official
It’s Official

The Guinness seal marks an official record attempt

Photograph by Aaron Richter for Bloomberg Businessweek
The Human Ace of Diamonds
The Human Ace of Diamonds

Turning Stone Resort Casino outside Syracuse oversaw the formation of the world’s largest human playing card

Photograph by Aaron Richter for Bloomberg Businessweek
Guinness’s Eyes
Guinness’s Eyes

Adjudicator Philip Robertson makes sure record attempts are on the level

Photograph by Aaron Richter for Bloomberg Businessweek
The World’s Largest Dessert Party
The World’s Largest Dessert Party

Tanger Factory Outlet Centers hosted 6,997 dessert eaters in 35 places

Courtesy Guiness World Records
Employee Aerobics
Employee Aerobics

Electronic Arts spearheaded a record-breaking simultaneous video game exercise in 2009

Courtesy Guiness World Records
No Stopping for Gas
No Stopping for Gas

A Kia Optima Hybrid set the record for best gas mileage during a cross-country trip

Courtesy Guiness World Records
A Pie in the Face ... and Another
A Pie in the Face ... and Another

Shaw Floors in Georgia housed the world’s biggest pie fight

Courtesy Guiness World Records and Shaw Floors
Plane in Tow
Plane in Tow

Nissan’s Patrol SUV set a record by pulling a 170-ton cargo plane 50 meters

Photograph by YouTube