In June, Hertz launched Dream Cars, a fleet of exotic models. Jay Lamm, author of You Are What You Drive: What Your Car Says About You, weighs in on each.

Mercedes-Benz C63 AMG
$200/day (plus 49¢ per mile beyond 75-mile-per-day allowance)
“The car says, ‘I am middle management, but I want to give the impression that I am a heart surgeon.’ It’s an utterly invisible car, but it costs $100K. It’s the Barbour jacket of cars.”

Courtesy Mercedes-Benz

In June, Hertz launched Dream Cars, a fleet of exotic models. Jay Lamm, author of You Are What You Drive: What Your Car Says About You, weighs in on each.

Mercedes-Benz C63 AMG
$200/day (plus 49¢ per mile beyond 75-mile-per-day allowance)
“The car says, ‘I am middle management, but I want to give the impression that I am a heart surgeon.’ It’s an utterly invisible car, but it costs $100K. It’s the Barbour jacket of cars.”

Courtesy Mercedes-Benz

Hertz's Dream Cars: A Frank Appraisal

Um, It’s a Rental
Um, It’s a Rental

In June, Hertz launched Dream Cars, a fleet of exotic models. Jay Lamm, author of You Are What You Drive: What Your Car Says About You, weighs in on each.

Mercedes-Benz C63 AMG
$200/day (plus 49¢ per mile beyond 75-mile-per-day allowance)
“The car says, ‘I am middle management, but I want to give the impression that I am a heart surgeon.’ It’s an utterly invisible car, but it costs $100K. It’s the Barbour jacket of cars.”

Courtesy Mercedes-Benz
Porsche 911
Porsche 911

$350/day (plus 49¢ per mile beyond 75-mile-per-day allowance)
“The 911 says, ‘I am a boring businessman with no imagination. I want to be seen in a sports car.’ Everybody has heard of the 911. People drive it every day and put groceries in it.”

Courtesy Stefan Warter/Porsche AG
Nissan GT-R
Nissan GT-R

$1,000/day (plus $3 per mile beyond 75-mile-per-day allowance)
“The message here: ‘I’ve just sold my hip-hop label, and I’m in a hurry to get to my barber to get my hair spiked. I am fast and furious, so get out of my way.’ Also, you’re 22 years old.”

Courtesy Nissan
Ferrari F430 Spider
Ferrari F430 Spider

$1,500/day (plus $3 per mile beyond 75-mile-per-day allowance)
“This guy knows cars and knows it’s better to rent a Ferrari than to own one. He’s saying, ‘This is a fast Italian car, and when it blows up or breaks down, that’s Hertz’s problem.’ ”

Courtesy Ferrari
Lamborghini Gallardo
Lamborghini Gallardo

$1,500/day (plus $3 per mile beyond 75-mile-per-day allowance)
“This is the licensed-driver equivalent of giving your boss the finger. It’s the most ­outrageously styled, attention-getting, and pointlessly loud car money can buy.”

Courtesy Lamborghini