The Internet, to paraphrase Rihanna, is no longer a hopeless place to find love. A 2012 University of Rochester study found that 23 percent of U.S. couples were finding their partners through online dating as of 2009, second only to mutual friends. Niche sites, such as the ones that follow, can help.

Illustration by Johnny Ryan for Bloomberg Businessweek

The Internet, to paraphrase Rihanna, is no longer a hopeless place to find love. A 2012 University of Rochester study found that 23 percent of U.S. couples were finding their partners through online dating as of 2009, second only to mutual friends. Niche sites, such as the ones that follow, can help.

Illustration by Johnny Ryan for Bloomberg Businessweek

Eleven Online Dating Niches

Corners of Courtship
Corners of Courtship

The Internet, to paraphrase Rihanna, is no longer a hopeless place to find love. A 2012 University of Rochester study found that 23 percent of U.S. couples were finding their partners through online dating as of 2009, second only to mutual friends. Niche sites, such as the ones that follow, can help.

Illustration by Johnny Ryan for Bloomberg Businessweek
CougarLife
CougarLife
4,000,000 users
The average age of a “cougar” is 39, while the average “cub” is 29.
Illustrations by Johnny Ryan for Bloomberg Businessweek
SugarDaddie
SugarDaddie
3,000,000 users
The average Sugar­Daddie relationship appears to last four months, as indicated by the gap between users logging off and signing back on.
Illustrations by Johnny Ryan for Bloomberg Businessweek
BeautifulPeople
BeautifulPeople
750,000 users
6.5 million people apply for ­membership each year; only one in eight is accepted.
Illustrations by Johnny Ryan for Bloomberg Businessweek
FarmersOnly
FarmersOnly

250,000 users
The fastest-growing number of users by crop grown: wheat. The top state by number of female members who can drive a tractor: Missouri.

Illustrations by Johnny Ryan for Bloomberg Businessweek
Geek2Geek
Geek2Geek
200,000 users
Top male user interests include video games and computers; females prefer film and fantasy. The site’s most active from 2 a.m. to 3 a.m
Illustrations by Johnny Ryan for Bloomberg Businessweek
TattooedSingles
TattooedSingles
100,000 users
The average number of tattoos per user: seven. The oldest member is 82.
Illustrations by Johnny Ryan for Bloomberg Businessweek
Cupidtino
Cupidtino

30,000 users
The first dating site for Apple fans: Users can log on only via Apple products.

Illustrations by Johnny Ryan for Bloomberg Businessweek
Purrsonals
Purrsonals
15,000 users
The average number of cats per user: two. Users are 70 percent women and 30 percent men.
Illustrations by Johnny Ryan for Bloomberg Businessweek
CrewDating
CrewDating
5,000 users
Where pilots and flght attendants go to find love. Most dates occur on land.
Illustrations by Johnny Ryan for Bloomberg Businessweek
WaitingTillMarriage
WaitingTillMarriage
4,000 users
Born-again virgins ­account for 5 percent to 10 percent of members. The other 90 percent are actually waiting till marriage.
Illustrations by Johnny Ryan for Bloomberg Businessweek
ScientificSingles
ScientificSingles
3,500 users
Ninety percent of users are employed as scientists; the other 10 percent are merely hobbyists.
Illustrations by Johnny Ryan for Bloomberg Businessweek