Investor sentiment for Krispy Kreme Doughnuts (KKD) peaked in 2003. The brand's status as a celebrity favorite has been steadier.

The Tonight Show host Jay Leno eats a doughnut on Oct. 7, 1999.

Photograph by NBC/NBCU Photo Bank

Investor sentiment for Krispy Kreme Doughnuts (KKD) peaked in 2003. The brand's status as a celebrity favorite has been steadier.

The Tonight Show host Jay Leno eats a doughnut on Oct. 7, 1999.

Photograph by NBC/NBCU Photo Bank

Eight Celebrities Eating Krispy Kreme Doughnuts

Jay Leno
Jay Leno

Investor sentiment for Krispy Kreme Doughnuts (KKD) peaked in 2003. The brand's status as a celebrity favorite has been steadier.

The Tonight Show host Jay Leno eats a doughnut on Oct. 7, 1999.

Photograph by NBC/NBCU Photo Bank
Frances McDormand
Frances McDormand

Actress Frances McDormand holds a bag of Krispy Kreme doughnuts at the premiere of Almost Famous in New York in 2000.

Photograph by George De Sota/Liaison
Rev. Jesse Jackson
Rev. Jesse Jackson

Then-New York Stock Exchange Chairman Richard Grasso holds a tray of doughnuts as Rev. Jesse Jackson feeds him one during a promotional event on Wall Street to celebrate the transfer of Krispy Kreme Doughnuts from the Nasdaq to the NYSE on May 17, 2001.

Photograph by Henry Ray Abrams
Gisele Bundchen
Gisele Bundchen

Gisele Bundchen eats a Krispy Kreme doughnut during the 2003 Victoria's Secret Fashion Show - Hair and Makeup at the Lexington Avenue Armory in New York.

Photograph by Jason Nevader/WireImage for Full Picture
Heidi Klum
Heidi Klum

Billy Bush feeds Heidi Klum a Krispy Kreme during the 2003 Victoria's Secret Fashion Show - Hair and Makeup at the Lexington Avenue Armory in New York.

Photograph by KMazur/WireImage for Full Picture
Usher
Usher

Singer Usher holds a card for a year's supply of free Krispy Kreme doughnuts at the Distinctive Assets gift lounge during the World Music Awards in Las Vegas on Sept. 14, 2004.

Photograph by Getty Images
Kazuhisa Ishii
Kazuhisa Ishii

Former Los Angeles Dodgers pitcher Kazuhisa Ishii mans the drive-through window at a Krispy Kreme shop on Feb. 7, 2005.

Photograph by Jon Soohoo/Getty Images
President Obama
President Obama

President Barack Obama picks up an order at a Krispy Kreme shop on Oct. 25, 2012, in Tampa.

Photograph by Mandel Ngan/AFP via Getty Images