Ten design leaders from a variety of industries share what they’ve learned about their craft, from simplicity and possibility to innovation and feedback.

(Pictured)
Steve Duenes
Graphics director, The New York Times

Photograph by Roger Deckker for Bloomberg Businessweek

Ten design leaders from a variety of industries share what they’ve learned about their craft, from simplicity and possibility to innovation and feedback.

(Pictured)
Steve Duenes
Graphics director, The New York Times

Photograph by Roger Deckker for Bloomberg Businessweek

Directives: How Designers Think

Ten design leaders from a variety of industries share what they’ve learned about their craft, from simplicity and possibility to innovation and feedback.

(Pictured)
Steve Duenes
Graphics director, The New York Times

Photograph by Roger Deckker for Bloomberg Businessweek

Eddie Opara
Partner, Pentagram

Photograph by Roger Deckker for Bloomberg Businessweek

Patricia Urquiola
Principal, Studio Urquiola

Photograph by Roger Deckker for Bloomberg Businessweek

Peter Walker
Founder and partner, PWP Landscape Architecture

Photograph by Roger Deckker for Bloomberg Businessweek

Stephen Doyle
Partner and creative director, Doyle Partners

Photograph by Roger Deckker for Bloomberg Businessweek

Giuseppe Lignano and Ada Tolla
Founders, LOT-EK

Photograph by Roger Deckker for Bloomberg Businessweek

Carl Bass
President and CEO, Autodesk

Photograph by Roger Deckker for Bloomberg Businessweek

Leila Takayama
Research scientist and manager, human-robot interaction, Willow Garage

Photograph by Roger Deckker for Bloomberg Businessweek

Michael B. Johnson
Lead and story/editorial technical supervisor, film on-line group, Pixar Animation Studios

Photograph by Roger Deckker for Bloomberg Businessweek