Photograph by Platon for Bloomberg Businessweek

Tim Cook at Apple

  1. The Man Who Followed Steve Jobs

    The Man Who Followed Steve Jobs

    In Tim Cook’s first 16 months as Apple’s chief executive officer, the company has released next-generation iPhones and iPads and seen its stock price rise 43 percent. Tech’s most powerful CEO has also faced challenging moments.

    Photograph by Platon for Bloomberg Businessweek
  2. Management Shakeup

    Management Shakeup

    Nobody thought Scott Forstall was stupid. Nobody thought he was lazy. One of Apple founder Steve Jobs’s protégés, Forstall was driven, ambitious, and a perfectionist. He was also, by some accounts, a jerk. Other high-ranking executives refused to meet with him without Cook present. With few friends at the company, Forstall had little support when the Maps debacle hit, and Cook fired him.

    Photograph by David Paul Morris/Bloomberg
  3.  The Maps Debacle

    The Maps Debacle

    Google Maps was out, Apple’s Maps was in for iOS 6. But Maps didn’t have public-transit data; and it got addresses wrong; and it moved or eliminated popular landmarks. It was a rare misstep for Apple, and caused Cook to issue an apology unusually contrite when compared with his more combative predecessor.

    Photograph by AP Photo
  4. China Troubles

    China Troubles

    Cook built Apple’s vaunted supply chain—the same chain that allowed the company to lock up supplies of new technologies and drive prices down on expensive components. So imagine his reaction when reports began to surface about worker abuse and hazardous conditions at factories in China. Cook visited the country in March, having drafted the Fair Labor Association, an independent watchdog group, in February to look into any reports of mistreatment.

    Photograph by Forbes Conrad/Bloomberg
  5. Mike Daisey

    Mike Daisey

    Apple’s Chinese labor controversy got a lot of momentum from monologuist Mike Daisey, who had visited component makers and assembly facilities in China and spoke about them both onstage and on public radio’s This American Life. Until it was revealed that Daisey had conflated some details of his story and fabricated others.

    Photograph by K Asif/India Today Group/Getty Images
  6. iPhone 5

    iPhone 5

    The release of the iPhone 5 was the second iPhone Cook introduced, and the first since the death of Apple founder Steve Jobs. The phone had a larger screen and 4G capabilities. Perhaps more significant, those details and plenty of others were already suspected by many Apple-following sites, indicating that either it was far harder for Apple to maintain secrecy around its products, or Cook did not place as high a priority on it as Jobs had.

    Photograph by Victor J. Blue/Bloomberg
  7. iPad Mini

    iPad Mini

    Jobs had publicly come out against a smaller iPad, but it would appear that Cook thought different. Apple released its smaller tablet in October, challenging small tablets from Samsung, Google, and Amazon. In spite of Jobs’s objection, the iPad Mini has been a success, selling more than 2 million units, according to some estimates.

    Photograph by Daniel Acker/Bloomberg
  8. Cook at Auburn

    Cook at Auburn

    An Alabama native, Cook graduated from Auburn University in 1982 with a degree in industrial engineering. He remains a committed Tigers fan, and spoke at the school’s commencement in 2010.

    Courtesy Auburn University
  9. Cook and Jobs

    Cook and Jobs

    The relationship between Tim Cook and Steve Jobs was strong, close, and productive. In his biography, Jobs said that he “trusted [Cook] to know exactly what to do. He had the same vision I did.” Cook remarked at a memorial service for Jobs that Apple’s founder told him to “never ask what he would do. Just do what’s right.”

    Photograph by Paul Sakuma/AP Images
  10. Jonathan Ive

    Jonathan Ive

    Apple’s design chief has seen his portfolio grow under Cook. Ive has long overseen the exterior design of Apple products, but now he also supervises the design of its various user interfaces, a part of Apple’s portfolio that has come under more criticism lately (see: iTunes, the stitched-leather effects in Address Book, Game Center’s riverboat-casino aesthetic).

    Photograph by David Levene/Eyevine/Redux
  11.  Apple Campus

    Apple Campus

    One of Jobs’s last big projects was the design of Apple’s new headquarters in Cupertino, Calif., called Apple Campus 2. As CEO, Cook will oversee the construction of the 2.8 million-square-foot building, which has been designed by Norman Foster. It is scheduled to be completed by 2016.

    Courtesy City of Cupertino