Lincoln Design Director Max Wolff uses a key card to enter the marque’s Dearborn (Mich.) design studio. Wolff has finished work on the MKZ sedan, out this fall.

Photograph by Brian Sorg for Bloomberg Businessweek

Lincoln Design Director Max Wolff uses a key card to enter the marque’s Dearborn (Mich.) design studio. Wolff has finished work on the MKZ sedan, out this fall.

Photograph by Brian Sorg for Bloomberg Businessweek

Max Wolff at Lincoln's Design Studio

Lincoln Design Director Max Wolff uses a key card to enter the marque’s Dearborn (Mich.) design studio. Wolff has finished work on the MKZ sedan, out this fall.

Photograph by Brian Sorg for Bloomberg Businessweek

A closeup of a 1961 Lincoln Continental inside the design center.

Photograph by Brian Sorg for Bloomberg Businessweek

Wolff talks with Bloomberg News’ Keith Naughton near the ’61 Continental.

Photograph by Brian Sorg for Bloomberg Businessweek

Wolff sitting in the passenger seat of the “inspirational” Continental.

Photograph by Brian Sorg for Bloomberg Businessweek

Designed and fabricated by an employee, the Lincoln studio’s access panel.

Photograph by Brian Sorg for Bloomberg Businessweek

Wolff checks e-mail near the car he designed, the Lincoln MKZ.

Photograph by Brian Sorg for Bloomberg Businessweek

Wolff in the rearview mirror of the Lincoln MKZ.

Photograph by Brian Sorg for Bloomberg Businessweek

Wolff on the Lincoln MKZ: “This car tells the story of being very modern, of being transformational. It tells the story of grace, of elegance. On the interior, it tells the story of technology.”

Photograph by Brian Sorg for Bloomberg Businessweek