Disney CEO Bob Iger gives a tour of California Adventure, the theme park adjacent to Disneyland, or Magic Kingdom, as it is also known.

Photograph by Thomas Prior for Bloomberg Businessweek

Disney CEO Bob Iger gives a tour of California Adventure, the theme park adjacent to Disneyland, or Magic Kingdom, as it is also known.

Photograph by Thomas Prior for Bloomberg Businessweek

Bob Iger at Disney California Adventure

Disney CEO Bob Iger gives a tour of California Adventure, the theme park adjacent to Disneyland, or Magic Kingdom, as it is also known.

Photograph by Thomas Prior for Bloomberg Businessweek

Ariel from The Little Mermaid signs autographs at Disney’s Magic Kingdom.

Photograph by Thomas Prior for Bloomberg Businessweek

Iger has committed more than $1 billion over five years to remake the 11-year-old California Adventure park.

Photograph by Thomas Prior for Bloomberg Businessweek

Disney balloons at Magic Kingdom.

Photograph by Thomas Prior for Bloomberg Businessweek

Iger on a ride at California Adventure’s Cars Land, based on the Pixar film franchise.

Photograph by Thomas Prior for Bloomberg Businessweek

Goofy signs an autograph at Magic Kingdom.

Photograph by Thomas Prior for Bloomberg Businessweek

Iger among visitors at California Adventure.

Photograph by Thomas Prior for Bloomberg Businessweek

Visitors get their picture taken on Hollywood Boulevard at Disney California Adventure.

Photograph by Thomas Prior for Bloomberg Businessweek