A crowd of drones march into a hallway to listen raptly to a man who controls their every thought. Steve Jobs in one of his classic MacWorld appearances? No, silly—Apple's "1984" Mac ad. OK, so it's hard to take the Apple/Big Brother comparison too far. Still, the similarities are a testimony to Jobs's success in crafting a rebel image for a company that has a $500 billion market value shortly after his passing. The maker of the iPad, iPhone, and Mac has done a masterful job of putting icons to use peddling hardware. No Apple products appeared in the "Think Different" campaign. Gandhi, Martin Luther King, Jr., and John Lennon did. In "1984," the rebel message was clearly aimed at the Megatron of computing at the time, IBM. Today, though, it is Apple that controls digitized music and tablet computing with a grip that Orwell himself would have admired.