Benefits on Tap
For the 385 employees of the two-decade-old craft brewery New Belgium Brewing, benefits improve with time. During their first year, workers get a cruiser bicycle; after five years they receive a complimentary brewery-hopping trip to Belgium, which is where co-founder (and Chief Executive Officer Kim Jordan's husband) Jeff Lebesch conceived the Fort Collins (Colo.) company. After 10 years, workers are given a four-week sabbatical and a tree is planted in their name in the campus orchard. The greatest perk, however, is the stock ownership plan—employees have a 42 percent stake in the company. If New Belgium's 97 percent employee retention rate is any indication, the strategy works. The free beer helps, too.