In 1998, Seth Goldman, a recent graduate of Yale School of Management, and Barry Nalebuff, one of his professors at Yale, set out to make a better tea drink. They brewed the first batch of Honest Tea in Goldman's kitchen, mocked up labels, and took it to Fresh Fields grocery in New York. The product was a hit, generating $250,000 in sales in its first year at Fresh Fields. It was expanded, and today it is one of the leading tea brands.
Honest Tea, Inc.