Apple Has a New Smart Home Strategy: Screens Everywhere

Chief Executive Officer Tim Cook during an event at Apple Park campus.Photographer: David Paul Morris/Bloomberg

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Before it’s here, it’s on the Bloomberg Terminal

October 13, 2024 at 8:45 AM EDT

Apple is finally preparing to compete for the smart home market after falling behind Amazon and Google. Also: The Vision Pro team ponders its next steps; Apple Intelligence approaches; the next MacBook Pro shows up early in Russia; and two top executives are retiring.

Last week in Power On: Apple slowly moves away from its annual product release strategy.

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Before it’s here, it’s on the Bloomberg Terminal

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